Coldplay featured in new iTunes TV commercial
Apple took advantage of Coldplay’s appearance on Saturday Night Live this week to air the first of what appears to be a new style of iTunes commercials.
The 30-second spot, which is a vast departure from the company’s cartoon-like silhouette ads, features Coldplay performing their new single “Speed of Sound” in order to promote the band’s new album, X&Y, on the iTunes Music Store. It is not clear whether the commercial was created from original footage or if it was taken from Coldplay’s music video for the song, which has yet to debut on the band’s website, MTV, or on iTunes. The commercial ends with “Coldplay’s new album. Plus exclusive tracks on iTunes.” followed by the Apple logo and “iTunes.com.”
Unsurprisingly, Apple is heavily promoting the much-anticipated X&Y on the iTunes Music Store. “Pre-order Coldplay’s X&Y now and enjoy two exclusive tracks when the album is available for download June 7 (you’ll receive an email confirming the album’s availability),” Apple says. “Pre-ordering the album is the only way to get the exclusive bonus tracks ‘Proof’ and ‘Things I Don’t Understand.’” It is not known if Apple’s Coldplay/iTunes commercial was a one time deal to utilize the band’s SNL appearance or if it was simply the first of several ads to come featuring other artists.
The ad has yet to be made available for viewing on Apple’s website as of this posting.
- Free ad-supported iTunes Radio to end Jan. 29
- Apple Hi-Res Audio coming in 2016?
- Apple releases iTunes 12.3.2
- Apple raises some iTunes Match, iCloud Music Library limits to 100K songs
- Some Apple Music and iTunes Match services may be illegal in the U.K.
- Apple under investigation in Germany for audiobook deal with Amazon
- Report: Some third-party repairs ‘bricking’ iPhones with iOS 9
- Report: Apple to bid on NFL Thursday Night Football streaming rights
- Apple to begin taking broken iPhones for trade-in, offer in-store screen protector installation
- Apple ordered to pay $625M to VirnetX in patent case
- Apple Pay reaches 2 million retail locations
- Apple acquires security company LegbaCore
- Zagg to acquire Mophie for $100 million
- Report: iPhone 7 to include flush camera lens, drop rear antenna bands
- Report: iPhone 5se, iPad Air 3 set for March 15 unveil
- Alleged iPad Air 3 drawing shows Smart Connector, four speakers, camera flash
- Gumdrop Cases DropTech Case for iPad Pro
- Edifier MP700 Rave Portable Bluetooth Speaker
- Just Mobile HoverDock for Apple Watch + HoverDock for iPhone
- VRS Design Dandy Layered Case for iPad Pro
- Just Mobile TENC for iPad Pro
- Native Union DOCK Lightning
- Native Union DOCK for Apple Watch
- Hitcase Pro+ Action Pack and Snap for iPhone 6/6s
- Urban Armor Gear Trooper for iPhone 6/6s
- NEBO CaseBrite for iPhone 6 Plus/6s Plus
- Inside the betas: What’s new in iOS 9.3 and tvOS 9.2 (Updated)
- Life with HomeKit: Our experiences with Apple’s home automation system
- Under the Radar: 10 ‘hidden’ details about the new Apple TV
- Instant Expert: Secrets & Features of iOS 9.0
- Under the Radar: A closer look at smaller iPhone 6s and iPhone 6s Plus changes
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)
- Instant Expert: Secrets & Features of iTunes 12.2
- Instant Expert: Secrets & Features of iOS 8.4 + Apple Music
- CE Week 2015: IK Multimedia, Monowear’s Apple Watch bands + More
- Live From CE Week 2015: Brand New iPad, iPhone + Mac Accessories!