Condé Nast confirms Wired, GQ, others for iPad
Condé Nast has confirmed upcoming iPad versions of its Wired, GQ, Vanity Fair, Glamour, and The New Yorker magazines. According to the New York Times, GQ—which currently offers an iPhone version of its magazine—will have its iPad-formatted version ready for the April issue, while Vanity Fair and Wired—the latter of which has publicly demonstrated a tablet-formatted version of its magazine—will follow with iPad versions of their June issues. The New Yorker and Glamour will not see their iPad debuts until later in the summer, although the exact timing for those launches is still being determined. According to the article, Condé Nast plans to test different prices, ad types, and approaches over several months before “wrapping up the experiment” in the fall. “We need to know a little bit more about what kind of a product we can make, how consumers will respond to it, what the distribution system will be,” said Thomas J. Wallace, editorial director of Condé Nast. Wallace added that the company will consider digitizing other magazines based on its experience with these initial offerings; Charles H. Townsend, president and chief executive of Condé Nast, said that the company was looking to “take a leadership position” on the iPad.
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