Condé Nast launches The New Yorker Magazine for iPad

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Condé Nast launches The New Yorker Magazine for iPad

Condé Nast Digital has released an iPad edition of The New Yorker Magazine, allowing iPad users to purchase weekly editions of the acclaimed magazine right from within the app. The New Yorker offers a signature mix of reporting and commentary on politics, international affairs and the arts along with fiction, poetry, humor and cartoons. Each weekly iPad edition includes all of the content from the print edition of the magazine as well as additional multimedia features including video guides, animations and weekly exclusive cartoon slide shows with bonus cartoons. Users can view the table of contents for each week’s edition before purchasing and can store the current and previous issues for offline access. The New Yorker Magazine is available from the App Store as a free download. Weekly issues are provided via in-app purchase for $5 each.

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Comments

1

So is the only option to buy individual issues, or are they going to enable something for existing subscribers to get the issues free? Otherwise, this is a colossal ripoff ($5 an issue works out to $240 a year, compared to $39.95/year to subscribe to the print version).

They really need to work this stuff out - I’m interested in subscribing to iPad magazines, but not for dramatically more than the print version.

Posted by TomHandy on September 27, 2010 at 11:47 AM (PST)

2

oh I shudder to think of the kinds of people who will walk around reading The New Yorker on their iPads…not to stereotype but that is the perfect intersection of SNOB and SNOB

Posted by clint on September 27, 2010 at 6:47 PM (PST)

3

@TomHandy - I would go even further to say that I would not pay 1 cent more for a digital subscription. In fact, a digital subscription…in my opinion…should cost less than a traditional subscription. There is less overhead associated with digital delivery. Less materials and no shipping should account for some, reasonable, discount.

I do not mind paying enough that the publishers make a profit. But, I think the profit should be proportional to the production costs. I had the same argument for digital music and then digital video. If it costs less to get those products into my hands, then you should charge me less.

Posted by Mitch on September 28, 2010 at 6:58 AM (PST)

4

New Yorker reader = snob? Obviously, you don’t read the mag.

The New Yorker has been and continues to be the last great bastion of journalism and writing. There’s no where else you can get the depth and journalistic accuracy - and their fact checking is legendary.

I subscribe and I’d love to read it on my iPad, but not at that price. I’m looking for something equivalent to the subscription price, or a combined price that’s not much more.

Posted by Randy Murray on September 29, 2010 at 5:31 AM (PST)

5

@Randy Murray

Sure I read the magazine. I’ve been a subscriber myself for a few years now. And I agree it’s a wonderful weekly. Maybe my comment was a bit harsh. Just struck me as an interesting combo.

Posted by clint on September 29, 2010 at 6:20 AM (PST)

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