Creative reveals Xdock HD upconverting iPod dock | iLounge News


Creative reveals Xdock HD upconverting iPod dock


Creative has revealed its Xdock HD, a new iPod dock designed for use with a home theater system. Optimally, the Xdock HD connects to a home theater system via HDMI, or it can be connected with component or composite for video and analog line-out or optical line-out for audio. The Xdock can upconvert iPod video to either 720p or 1080i, and also features the ability to output DTS surround sound as well as the ability to wirelessly play music through the company’s X-Fi Wireless Receivers. “We designed the Xdock HD so that all the movies, music and photos that you carry with you on your iPod can be experienced in HD in your home,” said Steve Erickson, VP of audio for Creative. “The Xdock HD transforms your iPod from a portable device into a high-quality HD entertainment system.” Other features include a wireless remote, on-screen menus for iPod navigation, X-Fi Crystalizer and X-Fi CMSS-3D technologies, and one included X-Fi Wireless Receiver. The Creative Xdock HD will be available this spring and will sell for $400.

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Yet another product advertising itself as “HD” simply because it upconverts a standard-definition source. As I said in the comments about the similar product from DLO, I think it’s unfair to pitch a product with the “HD” designation when, for all intents and purposes, it’s no different than an upscaling DVD player that takes 480p content and simulates a 720p or 1080i picture.

Creative and DLO will be able to push product by using the “HD” branding, but if consumers will stop and think about it, they won’t fall victim to this marketing chicanery.

Posted by Flippy Hambone on January 9, 2008 at 11:28 AM (CST)

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