Creative says it will benefit from iPod shuffle buzz | iLounge News

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Creative says it will benefit from iPod shuffle buzz

Creative Technology today reported that it sold two million digital music players in its second quarter of fiscal year 2005, ended December 31, 2004. The company said sales were up 50 percent to $375.1 million, and that it has sold over five million players to date. In comparison, Apple sold over 4.5 million iPods during the same holiday quarter, and has sold more than 10 million to date.

Following recent criticism of Apple’s iPod shuffle, Creative CEO Sim Wong Hoo said in a financial statement that his company will benefit from the new low-cost Apple player. “I believe we are extremely well positioned against the flash products and pricing that were recently announced by Apple, as we have superior features and broad product lines that span the entire category,” Wong Hoo said. “I also believe that Apple’s entry into the flash market will create more awareness in the flash market segment, and we are well positioned to become a big beneficiary of this expanding market.”

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Comments

21

“Unfortunately for most people who complain about the iPod lacking features and other frivolous arguements”

How can you consider a lcd screen or the ability to play in an ordered sequence frivolous? If you believe that then you probably love your ipod so much you’ll believe anything Apple says

We’re not talking about the the HD ipod here, only the flash and Apple defenately dropped the ball on this one if they expect new users more advanced than a ten year old to fall for it

Posted by LTHGIC on January 22, 2005 at 7:34 AM (PDT)

22

Some critize Apple for this simple device but this is exactly what I have been waiting for. I have taken my mini mountain biking, jet skiiung, and snow boarding. Having always feared damaging the expensive mini at $99 and over 100 songs this device is perfect.

Since I rip or down load the songs I like it doesn’t bother me not knowing what songs I will have since they have been purposely loaded into itunes.

LCD screens are pretty useless when I am biking, boarding, or jetskiing. When I use my ipod I very rarely look at the screen anyway. Not really too much to look at.

Posted by bruinsrme in Wister MA on January 22, 2005 at 2:32 PM (PDT)

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