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Deutsche Bank: Apple TV will affect DVD market

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By Charles Starrett

Contributing Editor
Published: Friday, June 1, 2007
News Categories: Apple TV

Deutsche Bank has said it believes the Apple TV will take a chunk out of the $26 billlion DVD player market in the next few years. In a note to clients, the film claimed Apple is “positioned to introduce a compelling integrated home media infrastructure solution,” with YouTube content serving as a catalyst for further sales and market expansion. “We expect Apple to continue adding video content (TV, movies, etc) to iTunes/Apple TV further increasing its appeal,” the firm added. Deutsche Bank rates the company’s stock a “buy,” with a target price of $140.

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Comments

1

Not sure about that one.

Maybe for a low-tech, heavy Itunes user who can’t or doesn’t convert DVD to itunes AND has the complete PC-ApplTV-Ipod product chain.  For the techies, the movies are just not “there”, but its close.  If the price stays at 9.99 and gets:

1.) 720x480 resz
2.) 5.1 sound (Either true Dobly or converted to Dolby via Dolby LIVE)
3.) The above plays on an IPOD.
4.) Archive to a DVD-R

Then I might.

Posted by JNT on June 1, 2007 at 8:05 AM (PDT)

2

Valid points all.  I’ve avoided converting and/or purchasing many movies for my Apple TV for most of those reasons, the lack of true Dolby Digital 5.1 being the biggest one (since standard-def DVDs can easily be converted to equivalent quality on the Apple TV).

However, for TV Shows, the Apple TV is an excellent solution, and I have bought many from the iTunes Store instead of bothering with box sets that will otherwise clutter my shelves.  With most TV Shows being in a 4:3 aspect ratio anyway, the iPod-level quality is more than sufficient to what broadcast TV renders (at 480i), and few TV Shows actually have any true 5.1 sound, regardless of what they may be broadcast in.

Now if only iTunes would get more TV Show content online, I could rule out buying box sets entirely…  Unfortunately, there’s still not enough content at this point.

Posted by Jesse Hollington in Toronto on June 1, 2007 at 4:27 PM (PDT)

3

Not until they start offering TV and movies in the non-US stores :(

Posted by Phil B on June 3, 2007 at 2:15 PM (PDT)

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