Disney acquires Tapulous
Tech Crunch reports that Tapulous has been acquired by Disney. Tapulous is best known for its music-oriented games such as its Tap Tap Revenge series, which also included individual titles featuring specific artists such as Justin Bieber, Lady Gaga, Nickelback and Nine Inch Nails. Disney Interactive Studios sells games based on Disney movies and characters such as Toy Story and Cars. Although many of its are for consoles, Disney has released a number of iOS applications such as its recent Toy Story 3 app. The purchase of Tapulous likely indicates a desire to more aggressively pursue iOS devices as a gaming platform and Disney also appears to be very interested in the social aspects of mobile gaming. As part of the acquisition, Tapulous founder Bart Decrem will join Disney as the General Manager and senior Vice-President in charge of mobile for Disney Interactive’s gaming group. Tapulous COO Andrew Lacy will also be joining Disney as a senior VP. Decrem indicates that his group will “continue to develop apps that live at the intersection of music and gaming” but also plans to expand into new areas of mobile social entertainment. He also indicates that his charter is to add social elements to all of Disney’s games over time while still remaining focused on Tapulous’ current portfolio of games.
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