EA claims, then denies Apple paid to delay Android PvZ 2 | iLounge News

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EA claims, then denies Apple paid to delay Android PvZ 2

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By Phil Dzikiy

News Editor, iLounge
Published: Wednesday, September 25, 2013
News Categories: Apple, Apps + Games

Following claims that Apple paid “a truckload of money” to delay the Android version of Plants vs. Zombies 2—a quote that was apparently accurate, spoken by an EA executive and noted by a reported—EA has issued a statement denying a “paid relationship” with Apple, stating that “a comment from an internal meeting taken out of context has created an unfortunate misunderstanding.”

Apple had said the initial claims were “not true,” after which EA said that reports of a paid relationship are “factually inaccurate.” It’s likely that Apple offered EA special promotional considerations in the App Store, including prominent placement in its promotional banners, which guaranteed EA a substantial early flow of revenue for the iOS version of the game. Plants vs. Zombies 2 was released in the U.S. App Store in August. [via PocketGamer]

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