Elgato rebranding as ‘Eve Systems’ to focus exclusively on smart home products | iLounge News

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Elgato rebranding as ‘Eve Systems’ to focus exclusively on smart home products

Elgato has announced that it will be shifting its focus entirely to its Eve smart home product line, rebranding itself as Eve Systems, and selling off its streaming accessory division. Elgato has been a strong name in Mac peripherals for well over a decade, known years ago for its popular streaming and video capture products such as EyeTV and turbo.264. The company later evolved these products to target game capture applications, but was also one of the first partners to get on board with Apple’s HomeKit in 2015 with its Eve product lineup. Over the past three years, Elgato has continued to release a very solid set of Bluetooth-based HomeKit accessories, making the Eve focus is a logical new direction for the company to head in. Elgato founder Markus Fest explains that the change to “Eve Systems’ was at least partly because the company’s successful gaming business is “inextricably linked to the Elgato brand” that has been around for twenty years. On the other hand, the Eve product line has evolved into its own brand that’s not as strongly associated with the Elgato name. Elgato Gaming, the streaming accessory division, is being sold to Corsair, a leading gaming peripherals maker, and it appears that these accessories will continue to be marketed under the Elgato brand.

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