Eminem iPod + iTunes commercial returns | iLounge News


Eminem iPod + iTunes commercial returns

imageAfter briefly appearing online last week following Apple’s special event, the new iPod + iTunes commercial featuring rap music superstar Eminem is now back on the company’s website for viewing. There have also been reader reports that the 30-second spot began airing on TV over the weekend.

The ad, which was first shown by Apple CEO Steve Jobs during the event in San Jose, is a new 3D version of Apple’s well-known silhouette ads featuring the rapper singing his hit single “Lose Yourself” along with dancers and the new fifth-generation iPod.

The commercial came as somewhat of a surprise given the history between Apple and Eminem. The rapper’s music publisher, Eight Mile Style, filed a lawsuit against Apple in early 2004, claiming the iPod maker used “Lose Yourself” in a commercial for the iTunes Music Store without permission. The dispute was settled in May of this year, with Apple agreeing to pay Eminem and Eight Mile Style an undisclosed sum.

The disappearance of the commercial from Apple’s website without explanation sparked a bit of controversy online. Bloggers have speculated that Apple had pulled the ad because of its similarity to a three year old Lugz shoe commercial [video, screenshot comparison]. Others assumed that the ad was pulled because of a last minute demand from Eminem’s camp. Currently, no explanation has been given.

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Visually the commercial looks kinda ‘been there done that’ and that song is sooooo tired.

I want Apple to surprise me with something fresh.

Posted by Talking Madness on October 17, 2005 at 5:13 PM (CDT)


I like the style of the advert, pretty damn cool.

Posted by Jack Bauer on October 17, 2005 at 5:17 PM (CDT)


I agree with Jack.  I like the commercial but it seems just as much an add for Eminem as it does for iTunes.  I think the add is catchy and will definately get some attention.  Good job apple.

Posted by Debbie on October 17, 2005 at 5:32 PM (CDT)


Yeah it was pretty damn cool….

... when it was done the first time by Psyop. Here’s a little more info on the scandal, if you are interested. It appears that many people in the advertising industry do not find this blatant rip-off as a very honorable thing on Apple’s/Logan’s(the Production Company)/or Chiat Day’s part.


Posted by rollerbladers on October 17, 2005 at 5:47 PM (CDT)


i saw it and i was like WEEEH!! but that song is really tired lol..and i thought it was funy how they advertised for him for only like 2 seconds..i wish we could of seen more of the new ipod tho

Posted by DoSoMeThiN' on October 17, 2005 at 6:54 PM (CDT)


eminem is SO lame. do people even really listen to him anymore?

the commercial is cool though. it’s like a cross between that lugz commmercial and m.ia.‘s galang video.

it’s better than that stupid nano hand commercial.

Posted by travis on October 17, 2005 at 7:17 PM (CDT)


The song “Lose Yourself” is used because it is one of the songs on Em’s upcoming album “Curtain Call” which is his greatest hits album. I personally thought the commercial was awesome. Eminem lame? Do people even listen to him anymore? Apparently more than 4 million people do.

Posted by justblaize on October 17, 2005 at 7:35 PM (CDT)


Didn’t he sue Apple for using his song with the kid rapping?

I wonder if Apple got their $$ back for this promo.

Posted by cellphonejunkie on October 17, 2005 at 8:00 PM (CDT)


I saw the commercial a few times this weekend watching the Sox-Angels ALCS games.  I, too, was surprised to see it after what I read about Apple pulling the commercial from its website.  I don’t care about it much myself.  I would much rather watch the commercial featuring U2 singing live as it pulls away to show the new iPod.

Posted by bobbyc on October 18, 2005 at 1:42 AM (CDT)


This is nothing new in the advertising industry.  This occurs everyday, even from companies such as Psyop, so I don’t know why this is such big deal.

Posted by dood on October 18, 2005 at 12:33 PM (CDT)


Eminem, grunge filters and paint splatters are soooo 3 years ago.

I love Apple but they need to fire the agency who thought of that commercial. It’s unoriginal and boring. I agree with Madness…

“I want Apple to surprise me with something fresh.”

Posted by TruthMhz on October 18, 2005 at 12:46 PM (CDT)


Yeah, the silhouette commercials are getting a bit old.  I still like them (though not this one particularly), but they do nothing to inform consumers about something new.  Apple’s ads in the past six months haven’t nearly kept up the pace of their technology.

Still, I hold out hope for a “silhouette” commercial featuring the Blue Man group when Mac Mini (or PowerMac or what not) goes Intel.  Wouldn’t that be cool?  Black bodies.  Blue heads. A background…  some other color.

Posted by SPThom on October 18, 2005 at 1:40 PM (CDT)


that is with out a doubt the most awsomest iTunes ad i’ve ever seen.  i bet they pulled it because of bandwidth issues.  i must have watched it a dozen times before they pulled it.  XD

Posted by mr, shiney on October 18, 2005 at 4:34 PM (CDT)


when i first saw the commercial, i was thinking they used “lost yourself” because of the lyrics, and not because of it being Eminem.. “lose yourself in the music…” Lose yourself in the music using the new ipod video..

Posted by some_other_person on October 18, 2005 at 5:15 PM (CDT)


i like the ad, and i’m not sure they really needed to show off the new ipod being its going to be such a hit anyway.  besides-the new U2 ad does that for apple.  “some_other_person” had it right.  the idea was likely formulated around the lyrics, and complimented by eminem’s performance.

Posted by apple juice on October 19, 2005 at 9:31 AM (CDT)



Looks like Apple couldn’t slip this one by the NY Post.


Posted by rollerbladers on October 19, 2005 at 10:52 AM (CDT)


i loe em its a shame hes quittin but the ad is kay n it show one of his best song even thought they r all great

Posted by crisa on October 21, 2005 at 1:05 PM (CDT)


eminem is gangster i like him alot he is the best rapper even better den tupac shakur blad watch when his greatest hit’s come for the curtian call just watch! :D

Posted by visar on October 23, 2005 at 6:36 AM (CDT)


COMPLETELY EXPECTED!  This commercial IZ the most obvious evolution of the silouettes on color.  Steve Jobs, please surprise me with something fresh!

Posted by Keeys on October 24, 2005 at 10:25 PM (CDT)


eminem is the greatest of all time.The ad was kool and lose yourself is he best song. all of u who dont like him are jealous.

Posted by matt on October 25, 2005 at 4:56 AM (CDT)

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