News
Eminem iPod + iTunes commercial returns
After briefly appearing online last week following Apple’s special event, the new iPod + iTunes commercial featuring rap music superstar Eminem is now back on the company’s website for viewing. There have also been reader reports that the 30-second spot began airing on TV over the weekend.
The ad, which was first shown by Apple CEO Steve Jobs during the event in San Jose, is a new 3D version of Apple’s well-known silhouette ads featuring the rapper singing his hit single “Lose Yourself” along with dancers and the new fifth-generation iPod.
The commercial came as somewhat of a surprise given the history between Apple and Eminem. The rapper’s music publisher, Eight Mile Style, filed a lawsuit against Apple in early 2004, claiming the iPod maker used “Lose Yourself” in a commercial for the iTunes Music Store without permission. The dispute was settled in May of this year, with Apple agreeing to pay Eminem and Eight Mile Style an undisclosed sum.
The disappearance of the commercial from Apple’s website without explanation sparked a bit of controversy online. Bloggers have speculated that Apple had pulled the ad because of its similarity to a three year old Lugz shoe commercial [video, screenshot comparison]. Others assumed that the ad was pulled because of a last minute demand from Eminem’s camp. Currently, no explanation has been given.
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21
eminem is the best and i don’t even like hiphop. this ad is so crazy awesome that i’m downloading it now. who cares about this lugs stuff based on blogger talk. that’s not even real news. go apple!
Posted by Be on October 25, 2005 at 1:10 AM (PST)
22
hey ipod i love the add only becouse eminem’s in it can you ask eminem if he whats to come to my house please??
Posted by adam on October 27, 2005 at 3:30 AM (PST)
23
hey apple i like the add but mainly cuz of slim can you ask marshall if he wants to come to my house?? please??
Posted by adam on October 27, 2005 at 3:38 AM (PST)
24
No contest! This ipod ad is so much better than the shoe ad.
Posted by May on October 27, 2005 at 4:12 PM (PST)
25
My first thought when I heard the song choice was, is the next one going to be Coolio and Gangster’s Paradise?
But anyway, being familiar with how this spot was put together, it was just coincindence that the two commercials look very similar. They just chose the same colors.
Posted by Fatima on October 28, 2005 at 6:55 PM (PST)
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