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European consumers not interested in video iPod

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By LC Angell

Contributing Editor
Published: Monday, November 1, 2004
News Categories: Other

According to a new survey by Jupiter Research, Europeans are more interested in portable music than portable video. The research firm found that only 13 percent of European consumers want to watch video on a portable gadget, while nearly a third are interested in listening to music on a device such as an iPod. Jupiter said that only 5 percent of those surveyed wanted a player that could play back both music and videos.

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Comments

1

this will NEVER happen, why is everyone so obsessed with this? smile

“Looking at photos on here is a reasonable thing to do,” Rubinstein added, holding up one of the new gadgets. “Watching a video makes no sense.”

“No one has any video content to put on them, and even if they did, the screens are much too small,” Jobs said, adding that the iPod is the “wrong place” for video.

Posted by MBHockey on November 1, 2004 at 8:33 AM (PDT)

2

Well, of course there will be an iPod Video.
But simply not NOW.

It would really be a piece of cake to program a video playback ability to the iPod.

But Apple says there is just no demand for it right now. And until there is no demand for something like video playback we will have to wait till Apple “generates” this desideratum. (Either by adding a DVD-Rip function to iTunes or, relatively unlikely, bring out a video recording device.)

Apple wants to make money.
And making money is always about “NEW” inventions.
How would apple keep on selling iPods if they added a color screen, 100GB HDD, and video playback to their FIRST generation iPod? The people wouldn’t have any new demands and therefore won’t buy a iPod or replace their current one.

Well… Till now every small new function has been sold as an absolutely fabulous-never-seen invention. (Think about the 4G… it’s “smaller” and has a revolutionary brand new - but unfortunately senseless shuffle function (what about just clicking the Play Button and turn shuffle on? would you buy a NEW iPod just for that?)

Posted by Marki on November 1, 2004 at 8:45 AM (PDT)

3

by the way.. i think Jupiter Research forgot to ask me, because i want video playback smile

Posted by Marki on November 1, 2004 at 8:47 AM (PDT)

4

This is the thing, I have a problem with these polls, as they never ask me so perhaps they interveiwed 50 people.

Obviously this is a slight understatement, and they did interveiw a lot of people, but I’m sure there are a lot of people who DO want video playback. As we know, the iPod is capable of video playback, so only time will tell…

Posted by silver_haze on November 1, 2004 at 10:53 AM (PDT)

5

Maybe people will stop saying “if the iPod doesn’t go video, then it will simply die”.

.narco

Posted by narco in Burbank on November 1, 2004 at 10:56 AM (PDT)

6

so if 33% of people polled want audio, but only 13% want video, then it makes sense to ignore a fraction of people equal to almost half the market size for portable audio?

Think about it. I’d like to see the overlap between the two populations. I think we can agree that the current portable audio market is respectably sized. Yet tqwo years ago it would have been far smaller than the just under 505 of the current market. Yet Apple chose to launch into that market.

That’s probably why there are several dozaen photo and video players out now.

Posted by Demosthenes on November 1, 2004 at 11:54 AM (PDT)

7

And of course, another way of headlining this story is: “Majority of Euro Consumers Not Interested in Audio iPod”. I mean, 66% say they are against it.

Who are these people?

Posted by Demosthenes on November 1, 2004 at 12:00 PM (PDT)

8

people want lots of things like who isn’t for kids & education but when you start talking costs or actual?

Do you want an video ipod for $800 to $1,000?

Do you want a larger screen? Do you mind it’ll weigh 3-4 times the ipod now?

Do you mind waiting several hours to encode EACH video with DRM? (aka - about the same amount it takes to encode an imovie clip to QT now?)

Do you mind waiting hours to load your video on the machine?

Yes, there are interested people just like there are people who say they want a tablet PC but the reality is the reality is not so interesting or usefuil - you want a video ipod? Buy a $999 ibook - you can load several dozen films onto it (Divx or even VOB) and you get a 12” screen ... AND it also has another function we like to call a MAC.

Posted by jbelkin on November 1, 2004 at 12:37 PM (PDT)

9

Silver haze, if Jupiter Research conducted their study well, then the sample size shouldn’t really matter, and Demosthenes even though only 33% want an portable audio player, the point the survey is trying to make is that there are less people who want portable video than there are who want portable audio (less than half in fact) and even less who want both. Remember people, we are a very narrow demographic: iPod users. Of course lots of you want a video iPod. This study shows that the general public however, doesn’t. Apple are not trying to sell iPods to people who already own them, they are trying to sell them to the general public. So it looks like at least for now, Apple knows what it is doing.

Posted by Nuke666 in Melbourne, Austalia on November 1, 2004 at 1:15 PM (PDT)

10

everyone assume that video will eventually be on the ipod, not that bad of an assumption, butyou’re all also assuming that video will be PLAYED on the iPod.  Isn’t it more likely, (since they whole screen size issue is the problem that apple’s iPod division may instead make an accessory that you can plug in to play video, with a LARGER screen. 
OR
How about something even more innovative, put the larger LCD onto the back onf the ipod, heck it’d even be a widescreen. of course cause of the way people hold iPods you’d need an extra cover on top of this so when people aren’t watching video they don’t get tons of finger and palm prints all over it.

Posted by bamboozledmind on November 1, 2004 at 2:34 PM (PDT)

11

“Do you want an video ipod for $800 to $1,000?”

I don’t think it would cost that much. Some of the PVPs come in at around $300-$400, and some of them do on-device recording as well.

“Do you want a larger screen? Do you mind it’ll weigh 3-4 times the ipod now?”

They also don’t have to be that heavy. Some of them come in at less than 200g.

With the new OLEDs coming out next year the weight difference between mono and colour will shrink dramatically.

“Do you mind waiting hours to load your video on the machine?”

Aren’t people already doing an encode process for the still photos for the iPod? You know one advantage of the small screen on these devices is that the encode size is tiny. I regularly get 120 fps encoding for small device video, which is pretty fast, and my machine is just a dinky old Athlon.

Of course, if you capture in small frame profiles then you are already set. Or if you have a smart media jukebox (hello Media Center!) then you can set automatic transcoding during the night for all files.

Posted by Demosthenes on November 1, 2004 at 2:53 PM (PDT)

12

In my opinion, video is a gimmick, just like photos, simply geared towards people who absolutely must have the latest and greatest gadgets.

What will appeal to me more is when all iPod models have the color screen of the iPod Photo, even if they don’t have the photo capability. I don’t know if Apple has done this already, but they should open up the platform for developers to create more games to load on the iPod. It could be a very large market, especially when the color screens are utilized (solitaire looks marvelous on the iPod Photo!), but so far Apple has done nothing to take advantage of this.

Until Apple makes some big strides towards enhancing the music aspect of the iPod (more formats supported, even better audio quality, more space, etc.) I will stick with my 3G.

Posted by CaptainValor on November 1, 2004 at 7:55 PM (PDT)

13

“In my opinion, video is a gimmick, just like photos”

You know, I bet people said this in the 1930s, when TVs were appearing, as they clung to their cherished radio sets…

I just saw this new fancy multimedia phone from Nokie - media card slot, photo and video playback, Bluetooth, etc. And oh yeah, it works as a phone as well. The only thing it seems to be missing is a hard drive - but if the new Samsung phone with internal hard drive takes off you can bet Nokia’s next model will have one.

It’s Moore’s Law - soon it will be more expensive to design out the video playback in gadgets than to leave it in! The biggest threat to iPod’s future is not the me-too music or video devices, but the stampede of increasingly adept mobile phones coming down the pipeline.

So it won;t matter if “85%” of consumers say they don’t want video playback, their phones will come with it anyway. If you’d asked people a few years ago would they want cameras on their phones most people would have said no, or that they didn’t care. Now it’s getting hard to buy a phone without a camera.

The smartest thing Apple could do is make like Treo/Palm/M$ and licence the iPod platform to some mobile phone makers to make integrated iPod phones.

http://wwwi.reuters.com/images/2004-11-02T152210Z_01_GALAXY-DC-MDF746003_RTRIDSP_2_TECH-TECH-NOKIA-LAUNCHES-DC.jpg

Posted by Demosthenes on November 2, 2004 at 1:40 PM (PDT)

14

The Ipod in its current form factor with its freaking tiny screen, of COURSE, is not the right device for playing video.  The screen is too small to even view photos practically, yet alone play video.  The Ipods form would have to be completely revised to properly handle photos and especially video.

But of course video devices will happen!  Maybe the Ipod won’t be the one to do it, but these devices are already out there and will continue to evolve and become more popular.  I find it funny that people question why everyone is so obsessed with it.  Well what does that tell you?  That perhaps a lot of people actually want it afterall?  They want it because they want it, and because Apple is good at coming out with nice, attractive devices that are easy to use, so who better to make such a device than Apple?

These “stats” are so stupid anyway.  How on earth could anyone honestly determine that most people wouldn’t want this?  They might interview a thousand people and with a bit of clever math then think this represents an entire continent.  Yeah, sure.  Whatever they say.  Do these people think society doesn’t want technology to continue advancing?  What planet are these guys from?

My question is, why do so many people have no vision?  What kind of content do people think is needed for this type of device before they’ll consider it worthwhile?  People could record TV and load that, load personal video they’ve shot, load video they’ve downloaded from the internet, and load ripped and converted movies.  That isn’t enough to start?  So many people and “industry experts” who aren’t experts at all, always think technology will just halt.  It’s not going to halt.  It’s going to keep going.  Did they think that we’d ever carry 60GB of music around in our shirt pockets either?  They sure didn’t!  They don’t think we’ll want video either.  But we already do.  People want it.  People carry around portable DVD players, have video players in their cars, play video on their handhelds, have pocket TV’s, and so on.  Does that sound like people don’t want access to portable video?  So why do some act as if a portable video device is so impractical or stupid?  It’s like they can’t look up long enough to see the forest beyond the acorn sitting in their hand.  Ridiculous.  Even Steve Jobs would take time to tell people, “It’s about the music, stupid!”, and now is releasing a Photo Ipod.  Just cracks me up.

(...continued…)

Posted by Neo7 on January 19, 2005 at 2:40 AM (PDT)

15

(...continued…)


How long does anyone honestly think it will take before Apple releases something that will play video?  Maybe they won’t want to at first, but it doesn’t mean that other companies, including Microsoft won’t, and Apple realizes this.  If they’re the only kid in town without one, they’ll just fade and be left behind while everyone else moves forward and grabs market share.  Why would anyone buy something that just plays music when they could buy something that does it all for the same price?  The iTunes Honeymoon won’t last forever.  What do you think will happen to the Ipod when Pocket PC’s get HDD’s of the same capacity as Ipods and sell for the same price?  Which will happen.  Ipods will go bye-bye, unless they morph into handhelds with much bigger screens that play video.

I would guarantee without hesitation, that in less than five years, just about every device you buy will play video, audio, photos, and files.

Just a matter of time for the snoozers in the industry to wake up and truly realize what people really want.  We’re all waiting on them.

Posted by Neo7 on January 19, 2005 at 2:40 AM (PDT)

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