Exec: NBC wants back on iTunes, anti-piracy measures
NBC chief digital officer George Kliavkoff has raised the prospect of an NBC return to the iTunes Store, claiming that the network would “love” to be back, though price and piracy concerns remain sticking points. Speaking in an on-stage interview at the Ad:Tech conference, Kliavkoff said, “If you look at studies about MP3 players, especially leading MP3 players and what portion of that content is pirated, and think about how that content gets on to that device, it has to go through a gatekeeping piece of software, which would be a convenient place to put some antipiracy measures,” obliquely referencing iTunes. He added, “One of the big issues for NBC is piracy. We are financially harmed every day by piracy. It results in us not being able to invest as much money in the next generation of film and TV products.” It remains unclear how Apple’s FairPlay DRM, which protects all iTunes Store-purchased content from piracy, falls short of the company’s needs.
Kliavkoff added that “[w]e’d love to be on iTunes. It has a great customer experience. We’d love to figure out a way to distribute our content on iTunes,” noting that discussions between the companies continue: “we have film distribution with iTunes so yes, we do talk to Apple.” However, Kliavkoff suggested that Apple has too much control over pricing for the iTunes Store, explaining how NBC Universal sets a wholesale price for content it offers to distributors. “They can mark up the price and make a profit or use it as a loss leader to get people in the door. It’s really difficult for us to work with any distribution partner who says ‘Here’s the wholesale price and the retail price,’ especially when the price doesn’t reflect the full value of the product.” Both NBC Universal CEO Jeff Zucker and Apple CEO Steve Jobs have previously made comments suggesting the two companies would eventually come to an agreement regarding NBC TV shows, which were pulled from the iTunes Store last December following a contract dispute.
- Apple releases iOS 8.4.1, iTunes 12.2.2
- Dr. Dre’s new album coming to iTunes, Apple Music on Friday
- Apple releases iTunes 12.2.1 with iTunes Match, Apple Music fixes
- Judge voids $532.9M ruling against Apple
- Apple aims to bring back Home Sharing for music in iOS 9
- iTunes 12.2 release includes support for Apple Music
- Apple to drop first-gen Apple TV, iPod classic support as of Sept 8th
- New Apple TV to feature motion sensitive remote
- Media companies balk at $40/mo. plan for Apple TV service
- Former Beats Music CEO Ian Rogers leaves Apple
- Apple partners with PayAnywhere for Apple Pay
- Report: iPhone 6S to retain 16GB base model
- Apple sends out invites to September 9 event
- iPhone 6S to get front flash mode? (Update: Rose Gold color on the way)
- Report: iPhone 6S to support Motion wallpapers
- Rumor: iPhone 6S Plus to have smaller battery, packaging revealed?
- Tech21 Evo Mesh Sport for iPhone 6 and Evo Elite for iPhone 6 Plus
- Thonet & Vander Koloss Bluetooth Speaker
- iHome iSP5 SmartPlug
- Spigen Apple Watch Nightstand S350
- DODOcase Lorna iPhone Wallet Case for iPhone 6 Plus
- SwitchEasy Blocks Customizable Dock Building Set for Apple Watch
- DODOcase Maritime Collection Multi-Angle Case for iPad Air 2
- Kanex iPhone ChargeSync Dock for iPhone 6 + iPhone 6 Plus
- Onanoff Sound Cover for iPad Air + iPad Air 2
- Native Union Clic 360 for iPhone 6
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)
- Instant Expert: Secrets & Features of iTunes 12.2
- Instant Expert: Secrets & Features of iOS 8.4 + Apple Music
- CE Week 2015: IK Multimedia, Monowear’s Apple Watch bands + More
- Live From CE Week 2015: Brand New iPad, iPhone + Mac Accessories!
- Opinion: The ‘Grand Experiment’ of shifting to Google Photos
- Will removing a credit card from Safari also remove it from Apple Pay?
- Can I mute Handoff calls coming into my Mac from my iPhone?
- How do I keep my iPhone calls from ringing on my Mac?
- Why doesn’t Traffic show up on my Today Notifications Screen?