Fiat CEO says Apple shouldn’t make its own car | iLounge News

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Fiat CEO says Apple shouldn’t make its own car

Nearly a year after meeting with Tim Cook over “Apple’s intervention in the car,” Fiat Chrysler CEO Sergio Marchionne said the tech giant should collaborate with carmakers instead of trying to build a car on its own, Reuters reports. Speaking to reporters at an auto show, Marchionne said it makes more sense for Apple to use the expertise already available in his industry rather than enter into such a “complex business” on its own. “If they have any urges to make a car, I’d advise them to lie down and wait until the feeling passes,” Marchionne said. “Illnesses like this come and go. You will recover from them. They’re not lethal.”

While Apple is still routinely recruiting its own auto experts — including one high-profile former Fiat executive — the company could be open to the possibility of taking Marchionne’s advice. Last summer, Apple was rumored to be interested in using the body of BMW’s i3 electric car as the starting point for its own electric car, though it’s unclear where the Cupertino company currently stands on collaboration.

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