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Fifth Avenue Apple Store to open tomorrow

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By LC Angell

Contributing Editor
Published: Thursday, May 18, 2006
News Categories: Apple

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Apple will open its extravagant new retail store on New York City’s Fifth Avenue tomorrow at 6:00 p.m. The new Apple Store features a distinctive 32-foot glass cube entrance, as well as a spiral glass staircase and cylindrical elevator that lead to the underground store. The Fifth Avenue location will be open 24 hours a day, 365 days a year. Apple said the new store will offer more than 100 Macs and nearly 200 iPods for customers to try, along with the world’s largest assortment of accessories. The store will also have the largest staff of any Apple Store (nearly 300), as well as a combined 45-foot Genius Bar, iPod Bar and The Studio where customers can get face-to-face support. Early reports and photos of the store have already been posted.

“We opened our first New York store in SoHo in 2002, and it has been successful beyond our dreams. Now we’re thrilled to open our second New York store on Fifth Avenue,” said Steve Jobs, Apple’s CEO. “With outstanding service and an amazing location open 24 hours a day, we think the Apple Store Fifth Avenue is going to be a favorite destination for New Yorkers and people around the world.” The Apple Store Fifth Avenue is located at 767 Fifth Avenue between 58th and 59th Streets, neighboring Central Park, FAO Schwarz and Bergdorf Goodman.

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Comments

1

when i have money to buy my macbook pro ... ROAD TRIP!!!

Posted by fxspec06 on May 18, 2006 at 8:56 AM (PDT)

2

They need to throw some stones.

Posted by ort on May 18, 2006 at 8:57 AM (PDT)

3

Well, now I know why Macs are more expensive… Someone’s got to pay for the ultimate in prime real estate, and it isn’t Steve Jobs.

Posted by Jonnyonenote on May 18, 2006 at 9:02 AM (PDT)

4

So, let me get this straight…the store is UNDERGROUND?!

Posted by Doktorpee on May 18, 2006 at 10:10 AM (PDT)

5

If it’s under ground, it’s a great design, until there’s a fire.

Posted by -g on May 18, 2006 at 10:13 AM (PDT)

6

Actually, it’s been reported that Jobs paid for the glass cube himself, and that the “ultimate in prime real estate” cost less than it normally would in order for Apple to lease it.

Thus, most of the added expense of Macs doesn’t seem to be headed towards paying for this store.

Posted by PK on May 18, 2006 at 10:26 AM (PDT)

7

Looks like some sort of “geek-ant-trap.”  I’d be careful, MacHeads!

Posted by superape on May 18, 2006 at 1:22 PM (PDT)

8

Man I have visions of some angry iPod owners getting payback for their scratched nano’s

Posted by silver_haze20 on May 18, 2006 at 2:27 PM (PDT)

9

That store’s going to make a killing with all of those high priced stores around it. If you have $1000 to spend on a dress at Saks why not top it off with an iPod video and call it a day?

Posted by iTennis09 on May 19, 2006 at 9:55 AM (PDT)

10

FINALLY!!! My school is just around the corner. I can just drop by and purchase myself a case or earphones, etc.

Posted by Kenn on May 21, 2006 at 6:47 PM (PDT)

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