Former Apple employee behind iPad textbook start-up | iLounge News


Former Apple employee behind iPad textbook start-up

Matt MacInnis, a former Apple employee, is behind a new start-up looking to bring collegiate textbooks to the iPad. The Wall Street Journal reports that MacInnis’ company, Inkling, is set to introduce four full-length interactive textbooks on the App Store. The books—McGraw-Hill’s best sellers in biology, economics, marketing, and psychology—will include features like 3-D views, video lectures, and interactive quizzes, while allowing students to highlight text and take and share notes. According to the report, Inkling has already made deals with other major publishers, including John Wiley & Sons, and Cengage Learning, to launch new titles. Prices for McGraw-Hill’s first titles are expected to start a $2.99 per chapter or $69.99 per book, with prices increasing over time to $3.99 per chapter and $84.99 per book.

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This is what I’m feeling!!

Getting text books specific to Education - into the digital realm makes learning more interactive, more compelling, and teaches those of us to use the artistic side of the brain along with the logical side.

No more reason to carry heavy knapsacks to & from school; not everyone lives in front of or right around the corner from high school. Even in grade school I carried a heavy knapsack. From Grade 7 onwards the only reason a student should carry anything heavy to & from school is an instrument, or lab project.

IF the pricing could be made 20-30% cheaper than printed text then education would be drastically cheaper for provinces & states worldwide (not just in North America), and significantly cheaper for students in higher-education (Colleges/Universities) on loans - helping the future economies and reducing overall national debt.

With iTunes U backing up such an infrastructure this is incredible. Glad to see a former Apple employee not have animosity towards the company but help it & the Apple iOS/Mac ecosystem thrive.

Posted by Charles Starrett on August 21, 2010 at 6:36 AM (CDT)

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