Former Apple employee behind iPad textbook start-up | iLounge News

News

Former Apple employee behind iPad textbook start-up

Matt MacInnis, a former Apple employee, is behind a new start-up looking to bring collegiate textbooks to the iPad. The Wall Street Journal reports that MacInnis’ company, Inkling, is set to introduce four full-length interactive textbooks on the App Store. The books—McGraw-Hill’s best sellers in biology, economics, marketing, and psychology—will include features like 3-D views, video lectures, and interactive quizzes, while allowing students to highlight text and take and share notes. According to the report, Inkling has already made deals with other major publishers, including John Wiley & Sons, and Cengage Learning, to launch new titles. Prices for McGraw-Hill’s first titles are expected to start a $2.99 per chapter or $69.99 per book, with prices increasing over time to $3.99 per chapter and $84.99 per book.

« Second alleged iPod touch 4G LCD panel emerges

Unknown Apple device appears in internal iOS 4.1 code »

Related Stories

Comments

1

This is what I’m feeling!!

Getting text books specific to Education - into the digital realm makes learning more interactive, more compelling, and teaches those of us to use the artistic side of the brain along with the logical side.

No more reason to carry heavy knapsacks to & from school; not everyone lives in front of or right around the corner from high school. Even in grade school I carried a heavy knapsack. From Grade 7 onwards the only reason a student should carry anything heavy to & from school is an instrument, or lab project.

IF the pricing could be made 20-30% cheaper than printed text then education would be drastically cheaper for provinces & states worldwide (not just in North America), and significantly cheaper for students in higher-education (Colleges/Universities) on loans - helping the future economies and reducing overall national debt.

With iTunes U backing up such an infrastructure this is incredible. Glad to see a former Apple employee not have animosity towards the company but help it & the Apple iOS/Mac ecosystem thrive.

Posted by Donny aka Prom1 on August 21, 2010 at 3:36 AM (PDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.
Sign up for the iLounge Weekly Newsletter

Email:

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

Email:

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy