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Forums: iPod Phone Survey by Apple

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By Dennis Lloyd

Publisher, iLounge
Published: Monday, April 21, 2003
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Seems that some iLoungers in our forums have received a phone call from an Apple contracted company surveying iPod owners. iLounger “IDSmoke” said, “The poll was about what you would expect [regarding new iPods]... rate, on a scale from 1 to 5, how important the iPod’s size was in making your purchase decision… etc. Didn’t even provide the opportunity to make suggestions for improvements.”

Another iLounger, “Caterinka” received a call from a company representing Apple and said, “Her [survey representative] conclusion of platform satisfaction appeared to center around iTunes vs. whatever Windows users are interfacing with, which is pretty consistent with what we see here [in the foums]. Not necessarily a better platform, just a program that works very smoothly with the iPod.

Did you receive a call from a survey company asking you about iPod? Email us or tell us about your phone conversation in the comments area.

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They asked about all aspects. Took about 10 minutes. They asked about software, hardware, ease of use, battery life, where I used it. Even asked how I accessed music i.e. playlist or browse etc. Asked several demographics questions - age, number in household, other electronic devices. I think it was a satisfaction survey.

- Robert J. via email

Posted by Dennis Lloyd in Irvine, CA on April 22, 2003 at 10:31 AM (PDT)

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