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Fox parent News Corp. to stay on iTunes

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By Charles Starrett

Contributing Editor
Published: Tuesday, September 11, 2007
News Categories: iTunes

News Corp. president and COO Peter Chernin has stated that the company will not follow NBC Universal and remove its television shows from iTunes. Chernin said that while his company was not in a dispute with Apple, it would like a more say in the pricing of its programs. “Right now we have a perfectly good relationship with Apple,” Chernin said in an interview. “But let me say this, we’re the ones who should determine what the fair price for our product is, not Apple.” Chernin also said that it was staying with iTunes because of the difference in advertising-supported realtime streaming and Apple’s paid downloads; News Corp. is NBC Universal’s partner on the upcoming Hulu video streaming venture.

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Comments

1

“But let me say this, we’re the ones who should determine what the fair price for our product is, not Apple.”

Hahaha!  You mean just like the way other content providers dicatate pricing to Wal-Mart.  Oh, wait…

Posted by The Raven on September 11, 2007 at 7:49 AM (PDT)

2

Fair enough, Mr. Chernin. You set that download fee of $4.99 for a half-hour of one of your network’s crappy reality shows, and see just how much revenue you realize then.

Posted by Flippy Hambone on September 11, 2007 at 8:53 AM (PDT)

3

Yeah, at least Wal-Mart isn’t forcing you to sell a gallon of pickles for $2.97!  Apple knows what’s best for consumers, while Wal-Mart is downright evil.
http://www.fastcompany.com/magazine/77/walmart.html

Posted by Galley in Greenville, SC on September 11, 2007 at 9:01 AM (PDT)

4

Pickle news that’s so old.

Posted by mike on September 11, 2007 at 9:19 AM (PDT)

5

I would not mind if the price would drop down to 49cent or so but we all know that most likely they see a development/movment in this area and they want to get the biggest cut of the cake.

I do trust Apple that they give the enduser a fair and balanced product, but once u trust 100% that put u in a dangerous spot…. u feel me.

but like i say I worked with my first system with was a MAC and since then I love it… and trust it wink

Posted by dennis on September 11, 2007 at 11:42 AM (PDT)

6

“But let me say this, we’re the ones who should determine what the fair price for our product is, not Apple.”

It is actually the consumer who will determine what is “fair price” for their product.  Charge too much and very few will buy it.

Posted by Samurai Tech Monkey on September 13, 2007 at 12:35 PM (PDT)

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