FTC settles with app PR firm over ‘misleading online endorsements’
The Federal Trade Commission has announced that it has reached a settlement with Reverb Communications, Inc. and its sole owner, Tracie Snitker, over what it claimed were deceptive advertising practices. According to the FTC’s announcement, the Commission believes that Reverb “engaged in deceptive advertising by having employees pose as ordinary consumers posting game reviews at the online iTunes store, and not disclosing that the reviews came from paid employees working on behalf of the developers.” The allegedly phony reviews were posted by Reverb and Snitker between November 2008 and May 2009 on the pages of the company’s client’s games. “Companies, including public relations firms involved in online marketing need to abide by long-held principles of truth in advertising,” said Mary Engle, Director of the FTC’s Division of Advertising Practices. “Advertisers should not pass themselves off as ordinary consumers touting a product, and endorsers should make it clear when they have financial connections to sellers.”
Snitker denies the charges, telling Kotaku that the issue was “specific to a handful of small, independently developed iPhone apps that several team members downloaded onto their personal iPhones in their own time using their own money and accounts, a right and privilege afforded to every iPhone and iTouch user. This was neither mandated by Reverb nor connected to our policies.” As part of the proposed settlement, Reverb and Snitker must remove any “previously posted endorsements that misrepresent the authors as independent users or ordinary consumers, and that fail to disclose a connection between Reverb and Snitker and the seller of a product or service.”
- Layout from Instagram, Periscope, The Trace + Apple Watch app updates
- Atari Fit, Launcher, Stormblades, Camera+ 6.2, GoodReader 4.1 + IMDb 5.0
- Apple pulls The Whole Pantry app amid developer scandal
- FREAK security flaws still present in popular iOS apps
- Nintendo to develop games for smartphones
- Age of Sparta, Google Calendar, Snow White + more
- Apple Q4 earnings call coming April 27
- Alleged ‘iPad Pro’ photos show second Lightning port?
- Apple expands iPhone trade-in program to non-Apple devices
- Alleged ‘iPhone 6c’ rear shell photos leaked
- Gear section, Disqus comments added to iLounge
- FDA taking ‘hands-off approach’ to regulating Apple Watch
- Apple Watch won’t be sold to walk-in customers at launch
- Cook: ‘Religious freedom’ laws allowing discrimination are dangerous
- iLounge Weekly arrives Monday, sign up now
- Apple retail stores to have very limited Apple Watch stock
- OORT SmartFinder, SmartLED + SmartSocket
- RooCase Exec Tough for iPhone 6 Plus
- Pronto Smart Remote System
- iWalk Extreme Spartan
- EnerPlex Surfr for iPhone 6
- IK Multimedia iRig 2 Guitar Interface
- PowerSkin Pop’n 3 for iPhone 6 and iPhone 6 Plus
- Coogobox Symphony Dock for iPhone 6 and iPhone 6 Plus
- PowerSkin Spare for iPhone 6
- Chil Attraction Jacket for iPhone 6 and iPhone 6 Plus
- Can I turn off the app icons that appear in the bottom corner on the lock screen?
- Why do I have two separate conversations with the same person in Messages?
- Can I transfer the existing version of an app to my new iPhone?
- How do I quickly erase all of the contacts on my old iPhone?
- How do I disassociate my phone number from iMessage?
- How do I stop Siri from randomly waking up?
- How do I cancel a print job on iOS?
- How do I make my camera LED flash when my iPhone rings?
- How do I re-sync contacts to my vehicle after switching to a new iPhone?
- How do I move away from a shared Apple ID for iMessage?