iLounge

By Charles Starrett

Senior Editor, iLounge
Published: Tuesday, February 14, 2012
News Category: Apple, iCloud

In addition to the previously reported statements on supply chain statistics and the Apple TV, Apple CEO Tim Cook provided several other noteworthy comments during his talk at the Goldman Sachs Technology and Internet Conference. Regarding iCloud, Cook suggested that the genesis of Apple’s Internet-based synchronization was customer convenience; in his words, it was not a great customer experience to have to sync content between devices, and Cook explained that iCloud makes this easier by letting its now 100 million users transfer content back and forth from the cloud rather than from an increasing variety of computer-like devices they now use. Cook also mentioned Siri, describing it as an emerging alternative to the physical keyboard and mouse, along with Multi-Touch. He called both iCloud and Siri “profound” innovations in computing, and claimed that they are things today’s users will talk about with their grandkids.

Additionally, when asked what mark he would like to leave on the company, Cook said Apple was a unique company, and unique culture, that can’t be replicated. Speaking forcefully, he said that he would not witness or permit the slow undoing of Apple—an allusion to the John Sculley regime of the 1980s—because Cook believes in the company’s work so deeply. “Steve drilled in all of us over many years that the company should revolve around great products, and that we should stay extremely focused on few things rather than try to do so many that we did nothing well, and that we should only go into markets where we can make significant contributions to society, not just sell a lot of products,” Cook said. “These things, along with the expectation of keeping excellence… these are the things I focus on. Because those are the things that make Apple this magical place, that really smart people want to work in, and not just do their life’s work, but their life’s best work…”