General Mills launches iTunes song giveaway

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General Mills launches iTunes song giveaway

General Mills is now giving away free iTunes song downloads inside cereal boxes as part of its Big Groove promotion. For a limited time, specially marked boxes of General Mills cereals—including Lucky Charms, Cheerios, Cookie Crisp and Cinnamon Toast Crunch—have a 12-digit code that can be redeemed for one free song from the iTunes Music Store. The company says that 1 in 10 boxes wins 5 bonus songs.

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Comments

1

*dances the happy dance*
i love the chocolate lucky charms!

Posted by buster on April 18, 2006 at 12:43 PM (PDT)

2

I wish I ate cereal.

Posted by LukeA on April 18, 2006 at 12:46 PM (PDT)

3

I was just talking with my friend who works at a supermarket after school. He does the inventory, so he says he’s going to open every box, get the code and hotglue the boxes back. hahahahaha

Posted by EM on April 18, 2006 at 1:32 PM (PDT)

4

I bet you guys don’t remember when cereal boxs used to have a floppy record. It’s nice to see that they have updated from analog to digital.

Posted by shaftman75 on April 18, 2006 at 3:13 PM (PDT)

5

hahahahaha let’s all watch your friend get fired.

Posted by Joseph Mostarda on April 18, 2006 at 3:14 PM (PDT)

6

i think there was either a batman or ghostbusters floppy record came in some cereal box….i barely remember…i might be just hallucinating..

Posted by buster on April 18, 2006 at 3:17 PM (PDT)

7

guesss who will be force feeding their friends/family to eat cereal? *evil laugh*

Posted by knitting_teen on April 18, 2006 at 3:43 PM (PDT)

8

I wish they still sold lucky charms inthe UK :(

Posted by silver_haze20 on April 18, 2006 at 4:30 PM (PDT)

9

no Lucky Charms in the UK?? WTF??

Posted by buster on April 18, 2006 at 5:46 PM (PDT)

10

wish they did sumthin like that in australia…

Posted by pt.2k6 on April 19, 2006 at 2:45 AM (PDT)

11

Looks like I’ll be fighting my way to the cereal boxes before my sister… who insists that she has an iTunes account- she won’t accept that it’s mine and I’ve authorised her PC.

Posted by Eric on April 19, 2006 at 4:03 AM (PDT)

12

Yeah, I remember the cardb oard records on the outside of cereal boxes….Bobby Sherman, The Partridge Family or the Jackson 5.
Problem here is that you only get a chance to maybe win the tunes…..back then, everyone got a prize.
Can you imagine being a little kid, buying a box of this sugary garbage, opening it up and reading, “sorry, try again”? Damn! What a crappy way to start the day…..

Posted by Dave on April 19, 2006 at 5:50 AM (PDT)

13

Dave: I think every box has 1 song, but a few special ones have “bonus” songs.

Posted by Cameron T. on April 19, 2006 at 6:46 AM (PDT)

14

Oops, my bad… Thanks, Cameron. Now I can delete all those emails I was going to send off to General Mills…

Posted by Dave on April 19, 2006 at 10:01 AM (PDT)

15

we used to have lucky charms in the UK, after about 2 years it was pulled? they were lush! i have no idea why.
We havent had a single iTunes free song promotion like the USA!!! it’s unfair!

Posted by L Hall on April 19, 2006 at 3:07 PM (PDT)

16

It’s also worth noting that this like most sweepstakes is no purchase necessary, meaning you can just send in an envelope with an index card in it with some information and they’ll send you a code for free. check the official rules for more info.

Posted by scottus0 on April 19, 2006 at 3:30 PM (PDT)

17

So are you saying i could send in a bunch of cards and get a bunch of songs for the price of stamps?

Posted by JeremytheIndian on April 19, 2006 at 6:11 PM (PDT)

18

I work for general mills and i get free songs.

Posted by Betty on April 20, 2006 at 4:09 AM (PDT)

19

Too bad all the cereals listed are full of sugar. Not good when you are watching what you eat.

Posted by Quentin on April 20, 2006 at 1:54 PM (PDT)

20

cheerios aren’t full of sugar…

Posted by Graeme on April 21, 2006 at 6:22 PM (PDT)

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