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General Mills launches iTunes song giveaway

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By LC Angell

Contributing Editor
Published: Tuesday, April 18, 2006
News Categories: iTunes

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General Mills is now giving away free iTunes song downloads inside cereal boxes as part of its Big Groove promotion. For a limited time, specially marked boxes of General Mills cereals—including Lucky Charms, Cheerios, Cookie Crisp and Cinnamon Toast Crunch—have a 12-digit code that can be redeemed for one free song from the iTunes Music Store. The company says that 1 in 10 boxes wins 5 bonus songs.

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Comments

21

Hey Betty where you work @?

““I work for general mills and i get free songs.
Posted by Betty on April 20, 2006 at 4:09 AM (PDT)”“

And how you get those free songs?
Cereal Flats?
Working for Generous Mills rocks…huh?

Posted by Mr. General Man on April 21, 2006 at 9:46 PM (PST)

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