News
Global iPhone 3G promotions begin
Leading up to the first-generation iPhone release last June, Apple launched an aggressive advertising campaign that was hard for anyone to miss. Attractive, feature-specific TV ads for the handset seeemed to run during every popular program, and Apple found ways to get the device into periodicals of all sorts. It may not have sold a million units in its first month on the market, but the iPhone name was everywhere.
This year, Apple and its carrier partners face a much bigger challenge with the iPhone 3G: drumming up hype and spreading product awareness across not one but 22 countries, all at the same time. While iLounge readers in the United States are fairly familiar with the product already, a number of advertisements have popped up all over the globe in preparation for the initial iPhone 3G launch on July 11. We’ve included some photos of these ads below. (Mexico City photo courtesy of flickr user alenm8816.)
Photos courtesy of flickr user david_mty03
iPhone 3G billboards spotted in Monterrey, Mexico, promoting the device on the Telcel network.
Photo courtesy of flickr user Elton Cardoso
An iPhone 3G advertisement for Claro appears on a screen in Belo Horizonte, Brazil.
Photo courtesy of flickr user Kartihksn
Vodafone took out a prominent advertisement for the iPhone 3G in a recent edition of The Times of India newspaper.
Photo courtesy of flickr user zone41
A stand-up sign announcing the iPhone 3G’s July 11 launch is sighted near the entrance of an Optimus shop in Portugal.
If you happen to spot an iPhone 3G advertisement during your travels or at home, we’d like to see it! Just take a picture and send it to us via email (news at ilounge DOT com) with a brief description, and we’ll add it to the gallery above.
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1
no ads here in sweden, and we can’t book the device by texting ‘iphone’. in fact, we can’t even figure out the monthly cost. or what the iphone is going to cost, be it more or less than $199.
yeah, we’re pretty grateful to the swedish carrier telia. they are doing a great job. oh yeah.
Posted by diesel on June 26, 2008 at 1:28 PM (PST)
2
Thanks for mention me
I did a Flickr´s Pool where all people can submit ads seen on mexico, latin america and Spain
http://flickr.com/groups/mundomac
Posted by alenm8816 on June 26, 2008 at 2:04 PM (PST)
3
Well, nothing here in Hong Kong yet. Aside from a few newspapers articles introducing iPhone 3G, there is no major ads for the handset. Also, we still have no idea what the monthly cost or how much the iPhone is going to be selling. The mobile carrier, 3HK, has already updated their website, but apart from a brief announcement and a picture of the device, no further information is available.
Posted by vin1013 on June 26, 2008 at 5:08 PM (PST)
4
Nothing here in NZ either. However, the “register” your interest page is no longer on the Vodafone site. iPhone links now point to the Apple NZ iPhone site
Posted by hazmat on June 26, 2008 at 6:26 PM (PST)
5
That’s how we promote in Germany *sigh*:
EPIC FAILURE: http://i224.photobucket.com/albums/dd245/nueffl/Iphone.jpg
Posted by Fabian on June 26, 2008 at 11:35 PM (PST)
6
We still don’t know the prices and there’s been no ads in Spain.
Posted by nosoyraro on June 29, 2008 at 2:13 AM (PST)
7
Please let me know if you know any specification of the ad billboard displayed on the highway of mexico.e.g. size, resolution. paper type. etc.
ps. I will be very grateful, I am doing an ad campaign specification project for my school
Posted by Nusrat on March 9, 2009 at 7:27 AM (PST)