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Google exec Schmidt claims Siri is ‘significant development’

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By Charles Starrett

Contributing Editor
Published: Monday, November 7, 2011
News Categories: Digital Media, iPhone

In a written response to questions posed by the U.S. Senate Judiciary Antitrust Subcommittee, Google executive chairman Eric Schmidt made a brief statement about the Siri feature of the iPhone 4S. PC Magazine reports that in his response, Schmidt backtracked on a prior statement that Apple was not a competitive threat in search, and called Siri a “significant development.” He added that “Google has many strong competitors and we sometimes fail to anticipate the competitive threat posed by new methods of accessing information.” A recent non-scientific study of 40 Siri users found that the feature greatly reduced the users’ dependence on Google search, with 27 users reporting that they haven’t done a single Google search since they got the iPhone 4S and 13 reporting an average of two searches; these users would have previously averaged over 10 Google searches during the same period. [via MDN | MarketWatch]

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Since this article on November 7, I find I use Siri for nearly everything that I used to do by hand: phone calls, txt. Most of my peers have not used it, which means Apple has an enormous opportunity to educate people in order to gain market traction against Google. (This is why companies sell ‘services’ with their products. The better you know how to use something, the more you use it and innovate with it.)

Posted by drakebullet on December 10, 2011 at 4:55 PM (PDT)

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