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Guardian: iPod mini outcry prompts price review

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By Dennis Lloyd

Publisher, iLounge
Published: Thursday, January 8, 2004
News Categories: iPod mini

“Apple Computer is set to review the UK pricing of its iPod mini music player, launched on Tuesday, after complaints about a substantial mark-up for non-US buyers of the device. The iPod mini will go on sale next month in the US for $249 - which would translate to a UK price of 162 including VAT if today’s exchange rates were applied. Yet Apple’s UK arm announced on Tuesday that it plans to sell the device for 38 more, at 199, immediately sparking an outcry from the company’s European customers.”

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Comments

1

let’s just hope they respond to the American outcry too.

Posted by dave on January 8, 2004 at 7:46 AM (PDT)

2

damn, us europeans always get the bad end of the stick, first the volume limiting and now this. me being an iPod owner im not really caring but still, i want only te best for futures iPodders raspberry

Posted by howard on January 8, 2004 at 8:08 AM (PDT)

3

Just another example of us Brits getting screwed. And I won’t be the slightest bit surprised if they go ahead with the 199 price tag and shed-loads of dummies still buy it. Oh well :(

I wonder if iTunes will charge .99 if or when it comes here? (Don’t reply to that - I know the answer!)

Posted by bobsyerunkle on January 8, 2004 at 9:37 AM (PDT)

4

The same old rip off, I was going to say it’s probably better to go NY for a long weekend and make your purchase there.  Howver any price advantage will be wiped out by having to pay for a US visa, despite being a major partner in Iraq and the war on terror, we get shafted by the US on all fronts it seems.

Posted by glad1959 on January 8, 2004 at 2:42 PM (PDT)

5

Hy glad1959, you don’t REALLY want to go to the US THESE days? They won’t let you off the plane without questioning. I recommend http://www.bushin30seconds.org

Posted by thisnamewasfree on January 8, 2004 at 3:05 PM (PDT)

6

THISNAME _ Actually I love going to NY it’s got areal buzz about it and the Apple shop in Soho is awesome can spend hours looking round as well as plenty of $ there. However I doubt if I’ll be visiting anytime soon due to the passport/visa requirements as my current passport expires in 2007.

You are probably right about not letting you off the plane as they don’t want us queing for the toilet onboard planes, so we should just p*ss in our seats.

I reckon they should start taking down the welcome signs at all the Us airports because it seems like nobody (including it’s ONLY major coalition partner in Afghanistan and Iraq that’s us Brits) is welcome.  If that’s how they treat friends, then god help their enemies.

I have already been to the bushin30 seconds sight, some very good anti bush adverts there. The American people are being led up the garden path into a tightly controlled and monitored government controlled state and we in the UK follow along.

Posted by glad1959 on January 9, 2004 at 4:53 AM (PDT)

7

Go and learn some economics.

Everr heard of price localisation.  As an Australian living in Beijing, do you see me applying australian prices for anything?

Read up on the concepts of consumer and producer suplus to try and get a handle on price determination.

How much does a Beer cost in the UK?

How are wages in the london comapred to Sydney?

Think REAL - not NOMINAL!

Sheesh!

:-

Posted by Peach on January 10, 2004 at 2:32 AM (PDT)

8

I agree, prices in the Uk are overinflated, even if you account for localized pricing ( I work with import/exports, I checked this already) in the US the 15 GB Ipod has a cost of $299 which in pounds is 162.80 yet the UK price is 248.99 ($475.2 at current exchange), now that is extreme, I earn my salary in pounds and 248 pounds is a bit of a blow for a hard drive that plays music with a pretty cover.  Other prices below:

(as per Apple store)

20Gb - $399 (217 exchanged) UK price = 299 ($594 exchanged)
40GB - $495 (271 exchanged) UK price = 398 ($730 exchanged)

Posted by Diabulos in UK on January 11, 2004 at 5:39 AM (PDT)

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