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HBO programming added to iTunes Store
HBO and Apple have announced that programming from HBO is now available on the iTunes Store, and as reported yesterday, select shows sell for more than the standard $1.99 per episode. “We’re very excited to make these legendary HBO programs available on the iTunes Store,” said Henry McGee, president of HBO Video. “Whether catching up on ‘Sex and the City’ in anticipation of its upcoming movie release or reliving a favorite ‘Sopranos’ episode, we think viewers will love being able to watch these shows on their iPod or iPhone.” “We’re thrilled to bring this incredible lineup of programming from HBO to the iTunes Store,” said Eddy Cue, Apple’s vice president of iTunes. “These are some of the most talked about television shows ever, as well as some of the most requested by our customers.” Episodes of The Wire, Sex and the City, and Flight of the Conchords are $1.99 per episode, while Rome, The Sopranos, and Deadwood episodes are priced at $2.99 each.
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1
I wonder if this new deal is the reason that the iTunes Terms of service have just changed…. I don’t see exactly what may have changed, but something did all the sudden.
Posted by studogvetmed in Loveland, CO on May 13, 2008 at 9:55 AM (PDT)
2
Actually, the change to the iTunes ToS came out the day before Apple started providing movie purchases via the Apple TV.
The only change was a rather cryptic additional paragraph in the Usage Rules:
(xiv) You shall be able to manually sync a Movie from at least one Authorized Device to devices that have manual sync mode, provided that the Movie is associated with an Account on the primary Authorized Device, where the primary Authorized Device is the one that was first synced with the device, or the one that you subsequently designate as primary using iTunes.
Posted by Jesse David Hollington in Toronto on May 13, 2008 at 11:50 AM (PDT)
3
This does make sense now. Awhile ago they had the movie trailer for ‘Sex and the City’ up for about a day and then took it down. Now since they announced having the HBO shows on iTunes, the trailer is available again.
Posted by Cristina on May 17, 2008 at 8:27 AM (PDT)