High AirPlay, Thunderbolt costs limiting iOS options?
iLounge has learned that the costs involved with adding AirPlay functionality and Thunderbolt support to devices may be limiting the adoption of the Apple co-developed standards. Regarding AirPlay, sources have noted that the cost of adding AirPlay music streaming support to a set of speakers results in a retail price bump of around $100, making it unlikely that the standard will be widely adopted in lower-priced audio systems for the foreseeable future. Our sources have described the AirPlay technologies as considerably more expensive to incorporate than Apple’s standard docking Made for iPod/iPhone/iPad Dock Connectors, and noted that Apple is very heavily pushing developers to adopt the wireless technologies despite the costs involved.
We similarly have learned that the price of the components required to add a Thunderbolt port to an external hard drive is roughly equal to the cost of a low-end hard drive itself, a high cost that one developer has suggested will limit Thunderbolt’s near-term use to products aimed at the professional market. This high cost structure also makes it unlikely that Apple will integrate Thunderbolt ports in its iOS devices in the immediate future—a feature that many people have guessed would be available for iPads—and would partially explain Apple’s drive to push for Wi-Fi-based synchronization in iOS 5.
Despite these facts, a number of companies are actively readying AirPlay- or Thunderbolt-ready products for introduction in the coming months, and we’ve seen at least one speaker system—Philips’ Fidelio AD7000W—that was priced as low as $230, setting a new price floor for AirPlay audio systems. It remains to be seen when or if costs will come down further to promote more widespread adoption of the accessories.
- Nest Protect subject to safety issue, sales halted
- Blackberry wins injunction banning Typo Keyboard Case
- Philips announces Hue Lux and Hue Tap
- Azoi introduces Wello health monitoring iPhone case
- Twelve South intros SurfacePad for iPad mini
- ReSound Linx MFi hearing aid launches
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
- iPhone 6 metal mockups spotted at electronics show
- Alpine Electronics announces aftermarket CarPlay products
- Apps: A&E/History 2.0, Ally 3.0, Amazon Cloud Drive Photos 3.0 + Pandora 5.3
- Pioneer officially announces aftermarket CarPlay access
- iWatch: LG to supply flexible displays, September release?
- Alleged iPhone 6 front panel, batteries leaked
- Windows Phone 8.1 supports Passbook passes
- Alpine to release aftermarket CarPlay system
- iLounge Game Spotlight: R.B.I. Baseball 14
- Report: Apple bans UK music service from iAd
- ChargerLeash Charge & Sync Smart Lightning Cable
- iWalk Sound Angle Portable Bluetooth Speaker
- iWalk Extreme 10,000 Duo Battery Pack
- Speck DuraFolio for iPad Air + iPad mini
- Hack Things Poppy 3D Camera for iPhone 4/4S/5/5c/5s + iPod touch 5G
- Tavik Hemings for iPad Air
- Spigen SGP GLAS.tR SLIM Privacy for iPhone 5/5c/5s
- Incipio [Performance] Armband for iPhone 5/5c/5s + iPod touch 5G
- Brookstone Perfect Drink App-Controlled Smart Bartending
- Philips AJ7260D/37 Dual Dock Triple Charging Clock Radio
- The Complete Guide to Apple TV Channels
- iHistory: From iPod + iTunes to iPhone, Apple TV + iPad, 2001 to 2010
- iHistory: From iPod + iTunes to iPhone, Apple TV + iPad: 2011 to Today
- Viewing only downloaded iTunes Match tracks
- Splitting purchased content between two iPads
- iLounge’s 2014 CES Best of Show Awards: iPad, iPhone, iPod + Mac
- Preview: 7 Big Apple Trends To Expect At The 2014 CES
- Non-Bluetooth Lightning dock speakers
- Shared Apple ID and switching away from iPhone
- Syncing multiple iCloud data with a family Mac