Highlights from Apple’s ‘Let’s Rock’ special event [updated] | iLounge News


Highlights from Apple’s ‘Let’s Rock’ special event [updated]


Aside from major product upgrades, Apple today also revealed an update to the iPod classic, announced iPhone Software 2.1, and made several remarks regarding the performance of the iTunes Store and iPod sales.

iPod classic: Apple today updated its iPod classic line, removing both the 80GB and 160GB models and replacing them with a single, thin-bodied 120GB model, which will sell for $249. The new iPod classic offers on-device Genius playlist creation, and compatibility with the newly-announced Apple headphones.

iPod shuffle: Not mentioned during the event, Apple today quietly updated the iPod shuffle, replacing the current colors with more vibrant hues of blue, green, pink, and red (pictured). The silver model remains unchanged, as does the pricing: $49 for 1GB models and $69 for 2GB models. We had previously heard that there were electronic changes being made to the iPod shuffle for this revision; it is currently unclear whether this will result in a different sound profile for the shuffle, or what other changes might have been made.

iPhone: Apple will release iPhone Software 2.1, which debuts on the second-generation iPod touch, as a free update to all iPhone users this Friday. According to Apple, the update fixes lots of bugs, reduces call drops, significantly improves battery life, fixes problems caused by installing lots of apps on the phone, and provides faster backups in iTunes.

iPod: According to Apple, the latest data shows the iPod at 73.4% marketshare in United States. #2 is “other” at 15.4%, followed by Sandisk, and then Microsoft, which holds 2.6% of the market. Over 5,000 iPod accessories are now available, and 90% of all cars in the U.S. offer iPod integration. Cumulative iPod sales are now over 160 million units.

iTunes: The iTunes Store now offers 8.5 million songs, 125,000 podcasts, and 30,000 episodes of TV shows, and boasts 65,000,000 unique accounts.

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Very “ho hum” event. I think most people were anxiously hoping to see a larger capacity touch (64GB).

Posted by Chris on September 9, 2008 at 2:28 PM (CDT)


The iPod shuffle has also been updated to the new colours.

Posted by tom.b on September 9, 2008 at 2:29 PM (CDT)


Ummm….what about iTunes 8?

Posted by Russell on September 9, 2008 at 2:30 PM (CDT)


Why is the Nike+ not in the nano?

Posted by AaronS on September 9, 2008 at 2:35 PM (CDT)


That was announced. New features include Genius.

Posted by NFreak007 on September 9, 2008 at 2:35 PM (CDT)


You forgot to mention that NBC is back on the iTunes Store. That in and of itself is rather major news for The Office, Heroes, Galactica, etc. fans! Amusingly enough, THAT is the bit I was most excited about… >.>

Posted by Daniel S. on September 9, 2008 at 2:36 PM (CDT)


Forget the iPods. Where are the MacBooks?

Posted by Not cool on September 9, 2008 at 2:36 PM (CDT)


what happened to upgrading the capacity of ipod classic? Going down 40GB isn’t any improvement in my eyes.

Posted by Jarrett on September 9, 2008 at 2:37 PM (CDT)


I am disappointed as well that the iPod Classic didn’t increase hard drive capacity, but instead lost 40GB. This is probably the beginning of the end of hard-drive-equipped iPods.

Posted by RNB on September 9, 2008 at 2:44 PM (CDT)


so sad to see the ipod classic going down, on storage and NO Iphone 32 gb, and also no touch 64 gb they forgot, what product saved them for going to oblivion, and that product was the ipod classic, so sad indeed, thats my opìnion

Posted by superbientotal on September 9, 2008 at 3:01 PM (CDT)


After releasing a 3G iPhone that is not a huge improvement over the Edge version, their big, can’t-miss announcement includes bug fixes?!  We still have a top-of-the-line phone with no MMS, and they aren’t offering any improvements that are worth losing those that I can run on a jailbroken phone?  I am in no hurry for these updates.  This is not to mention the fact that they reduce the size of the classic while not designing a phone that can handle my 20GB music collection, which seems pretty modest compared to those who will really be hurt by Apple’s neglect of its flagship product.

Posted by BluePoet on September 9, 2008 at 3:40 PM (CDT)


Not only has the classic lost 40gb, it is the only product announced today that now costs more per gb.

In the UK the 120gb costs £179/£1.49 per gb

A full price 160gb costs £229/£1.43 per gb; and on Amazon only £205/£1.28 per gb

Posted by Stephenbw on September 9, 2008 at 4:12 PM (CDT)


Now I know a firmware upgrade will include the Genius feature on current iPod classics (80, 160 GB), but will they support the new headphone/mic accessory? If yes, that should mean the firmware upgrade should also include the voice recording program, right?

I’m glad I got the 160 GB in time, altough it is still very problematic (hope the bugs get fixed with the new firmware update—I’ve been craving for one months ago). And maybe add full-screen album art, yes? And an option to turn off the clock screensaver? :)

Posted by Arturo Lugo on September 9, 2008 at 5:45 PM (CDT)


Would have liked to be able to set a eq in itunes for shuffles, like the way you do for volume limit.

Posted by AA on September 9, 2008 at 5:58 PM (CDT)


Last year people complained about the ugly dimensions of the 3G nano, the bad colors, and the high price of the Touch. So Apple reverted to the old nano dimensions, brought the old colors back (and then some), and lowered the price of the Touch. Seems like this year is just a reaction to last year’s mistakes and we lost a year in there somewhere.

Posted by brted on September 9, 2008 at 6:53 PM (CDT)


Unless someone’s seen an announcement don’t assume the old classic will get any firmware update for the new features. Ipod 5th gen users never did get the search feature for no apparent reason.

Posted by Classic on September 9, 2008 at 9:20 PM (CDT)


This event has disappointed me on so many levels. I honest don’t think there was that much “real” news that warranted an event.

The downgrading of the Classic storage is a massive letdown as I was planning to get the next top of the line model with a hoped for capacity increase as my collection is much larger than 160GB. Toshiba have just announced another higher capacity drive 1.8” today !!!!!

The nano changes were pretty much as expected, given all of the internet chatter. Gone are the days when there are any real surprises I suspect.

Additional colour to the lines - wow - does not make much difference to me as I usually go white/silver or black.

Touch - real opportunity for a storage boost here and what do we get - nothing.

I am now looking at other manufacturers for the first time. Sorry Apple, as much as I like your products, I feel somewhat let down by your stategy (I’m not even going to start on the iPhone).

Posted by Crime Through Mime on September 10, 2008 at 3:06 AM (CDT)


Was there any word on if the software for iPod Classic prior to this will get the Genius software upgrade?

Also, has anyone else been subjected to the Blue Screen of Death (BSOD) after trying to plug in an iPod or iPhone on a Windows Vista machine with iTunes 8 installed? There is a whole huge series of posts on Apple forums and Twitter on the issue. Is Apple working on a resolution?

Posted by Dave on September 10, 2008 at 8:59 AM (CDT)


The classics (hard drive based iPods) did not save Apple from oblivion. If anything really gave a kick start to the iPod market it was the introduction of the iPod mini. The smaller iPods have always been the highest sellers in the iPod market.

If anything is really helping Apple right now, it’s their stellar notebook sales, though of course iPod sales have helped push people to their computers I’m sure.

Posted by studogvetmed on September 10, 2008 at 4:08 PM (CDT)


I was also expecting a larger capacity on the Ipod Touch product line. Must be an issue with obtaining larger chip sets, guess I will wait another year before upgrading my Ipod Photo!

Posted by Robert on September 13, 2008 at 10:28 AM (CDT)

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