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HP and Apple Partner to Deliver Digital Music Player and iTunes to HP Customers

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By Dennis Lloyd

Publisher, iLounge
Published: Thursday, January 8, 2004
News Categories: Apple

“LAS VEGAS, Consumer Electronics Show, January 8, 2004 - ”Working to provide consumers with the most compelling digital content whenever and wherever they desire, HP and Apple today announced a strategic alliance to deliver an HP-branded digital music player based on Apple iPod the number one digital music player in the world, and Apple award-winning iTunes digital music jukebox and pioneering online music store to HP’s customers.

As part of the alliance, HP consumer PCs and notebooks will come preinstalled with Apple iTunes jukebox software and an easy-reference desktop icon to point consumers directly to the iTunes Music Store, ensuring a simple, seamless music experience. This offering is yet another way that HP is helping consumers enjoy more from their personal digital entertainment content.”

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Comments

1

hmm…this is interesting.  and it will also be interesting to see how or what is done to keep HP from pushing out Apple with their new digital jukeboxes.  This is of course, assuming that Apple would not want to put themselves in a situation where HP is underselling Apple’s iPod’s to gain sales in an only marginally profitable iTunes music store (or so we assume).

Posted by jay on January 8, 2004 at 9:37 AM (PDT)

2

This is the biggest news of the week! It shows that Apple will NOT follow down the same closed-standard approach they have with the Mac, and will ensure the iPod’s/iTMS longevity. It gives consumers a choice, and is just what the doctor ordered to combat Microsoft’s entry into the digital music marketplace. This is just unbelievably big!

Posted by bRaD on January 8, 2004 at 9:47 AM (PDT)

3

I agree - This is huge news.

I’m very curious what the HP player will be like - Will it be just like the ipod but with an HP logo on it (ie - Apple produces 2 versions in their factory but just brands them differently?) or will HP release their own player?  If they release thier own player, what will it be like - Will it just support AAC w/fairplay or will it physically resemble the ipod (ie - scroll wheel, etc…)?

Ahh, too many questions, not enough answers!

Posted by me on January 8, 2004 at 10:21 AM (PDT)

4

I’ll risk sounding monotonous by saying WHOA—this is HUGE!

The biggest news of the week?  Sorry… this has more to do with Apple’s domination in the market than anything released since the iTunes Music Store came out in October for Windows.  Yes… much bigger news than iPod mini.  :D

Awesome!!!

Posted by Jerrod H. in TX on January 8, 2004 at 10:44 AM (PDT)

5

THIS IS HUGE. For the first time PC companies are supporting iTunes and AAC/iTunes security as being a forward direction in music. This is the start of a huge blow to the chances of Napster/Walmart/Dell/MusicMatch/Buy.com music stores to catch up to iTunes.

Posted by Dave on January 8, 2004 at 10:57 AM (PDT)

6

From CBS Marketwatch:

Late last year, H-P also said it would look to come out with its own digital music player in 2004. H-P CEO Carly Fiorina said, in a statement, that H-P chose to go with Apple because the “iPod music player and iTunes music service were the best by far.”

“It’s a very astute move by H-P,” said Peter Kastner, computer analyst with the Aberdeen Group. “Rather than follow Dell into a price war, they’re getting in with the best products, from Apple, and should be reselling them at a profit.”

Posted by Atomic Bomb in Mid-Atlantic on January 8, 2004 at 11:05 AM (PDT)

7

More info from CNET.com (it appears the HP unit will be IDENTICAL to iPod, but in blue…)

update SAN FRANCISCO—Hewlett-Packard said Thursday it will start selling an HP-branded version of Apple Computer’s iPod this summer as part of a broad expansion into consumer electronics.

Apple will manufacture the player, which will not have the iPod name, but will have the same design and features as Apple’s third-generation iPod players, Phil Schiller, senior vice president at Apple, said in an interview. Also, the HP music player will come in “HP Blue,” he said.

“The way we look at it, HP will be reselling an iPod device,” said Schiller, who noted that the device will display the Apple logo at start-up and will work with all of the accessories made for the white-hued Apple varieties.

Posted by Dave on January 8, 2004 at 11:26 AM (PDT)

8

This is the biggest news Apple has made in years, probably since the days of the clones.  Absolutely HUGE!  Now I really can’t see any response from M$ or Dell making a dent in the Apple music machine now.  Wow…

Posted by Lance on January 8, 2004 at 11:33 AM (PDT)

9

I agree with the posts above. This is HUGE news. Excellent move on Apple’s part.

Posted by Chris on January 8, 2004 at 11:49 AM (PDT)

10

HP will include iTunes software in every one of their computers as well as a desktop logo to go to iTMS.  The deal doesn’t include the iPod mini.  Both stocks are up about 5% today. 

Posted by pkradd on January 8, 2004 at 11:52 AM (PDT)

11

If it’s going to be blue in color, I hope it’s going to be a really dark blue (almost black) colorw with Blue Lit Buttons (instead of the Red currently used).

Posted by noryen on January 8, 2004 at 12:23 PM (PDT)

12

Yeah, that would be terrible if They caught up to iTMS. Competition is BAD!!! wink


>>>>THIS IS HUGE. For the first time PC companies are supporting iTunes and AAC/iTunes security as being a forward direction in music. This is the start of a huge blow to the chances of Napster/Walmart/Dell/MusicMatch/Buy.com music stores to catch up to iTunes.

Posted by Margk on January 8, 2004 at 12:33 PM (PDT)

13

“HP Blue” the rumored colour is i’m pretty sure a lightish blue.

Posted by Harrison in Melbourne, Australia on January 8, 2004 at 1:36 PM (PDT)

14

Actually, I could be wrong, but I believe “HP Blue” is a darker, bluish-gray color…

Posted by me on January 8, 2004 at 1:43 PM (PDT)

15

this is strictly idle speculation, but it doesn’t seem a far stretch to imagine the hp ipod will come in a 10gb variety so that there is a definite distinction between the apple and HP offerings.

Posted by -b on January 8, 2004 at 2:04 PM (PDT)

16

Sorta cheapens the iPod to me and the status that usually comes with owning Apple.  I really hate to have people associating my Apple iPod with HP!

Posted by OldSkool on January 8, 2004 at 2:17 PM (PDT)

17

-b - I agree - I wouldn’t be surprised if Apple ends up branding, 60, 40, and 20 gig models and HP has 30, 20, 10 gig or something…essentially making the apple-branded models “high-end.”

Posted by me on January 8, 2004 at 2:24 PM (PDT)

18

I gues they’ll actually have to role out that 60 gigger first though, huh?

Posted by glad1959 on January 8, 2004 at 2:25 PM (PDT)

19

If you want Apple to survive well into the next 20-30   years and beyond, you have to look at the sense in what they have done. HP gives them access to the zillions of desktops worldwide with the itunes music store. Does it cheapen the name of Apple, not one bit, in fact HP will get plenty of spotlight from this probably more than Apple. For me it’s a good move all round best announcement in since the introduction of the iPod.

Posted by glad1959 on January 8, 2004 at 2:34 PM (PDT)

20

i think this is a smart move for apple and lends real legitimacy to the AAC format. if only jobs can persuade bezos and co at amazon.com to adopt AAC, apple will have scored a real coup.

as for the hPod cheapening iPod, i think this is a bit off the mark. hPod will be the chevy and iPod the cadillac….

Posted by -b on January 8, 2004 at 3:56 PM (PDT)

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