HP debuts “iPod+hp” for 9-15-04 release | iLounge News


HP debuts “iPod+hp” for 9-15-04 release

picAlternately referred to as the “iPod+hp” and the “Apple iPod from HP,” Hewlett-Packard’s rebranded version of the fourth-generation iPod will initially be available in 20GB ($299.99) and 40GB ($399.99) capacities. Pre-orders for the device are currently being taken at the HPShopping web site, and will receive free shipping as a “special offer.” A September 15, 2004 estimated ship date is listed at the site, though other HP pages list online availability beginning today “at various retailers” with in-store availability starting on September 12. HP is also selling a small collection of third-party iPod accessories from Belkin, Griffin, Altec Lansing and XtremeMac, all available now.

Other than the fact that each new unit’s chrome back carries both Apple and HP logos, the white and chrome iPod+hp initially appears identical to Apple’s version of the iPod, contradicting initial claims from HP that their model would come in a special “HP Blue” color. Unlike the iPod, however, the iPod+hp is listed as Windows compatible only, with a PC installation disk. HP will provide service for the device through HP Total Care, notably for one year with full telephone support during that year, surpassing Apple’s newly unimpressive single free telephone call policy. The company will also provide a customized instruction booklet and a new quick start poster to add to the iPod’s legendary ease-of-use.

HP is also offering one of nine different “HP Tattoos,” or iPod-covering musical artist stickers, to those who purchase the iPod+hp from CompUSA, Circuit City, or HPShopping.com. These stickers currently include designs for Ashlee Simpson, The Cure, Gwen Stefani, Keane, Lloyd Banks, Sting, The Who, The Hives, and Vanessa Carlton. The company has also announced plans to offer “HP Printable Tattoos” to allow users to make their own iPod stickers using HP printers and “the latest album art from the newest releases” - provided via HP’s Tattoo Gallery.

Beginning with sponsorship of the MTV Video Music Awards, HP will also launch a separate advertising campaign for the iPod+hp, including commercials on MTV channels across the world and a global digital photo contest with a trip to Rome, Italy as the prize. MTV and HP’s newly-announced strategic marketing partnership for promotion of the iPod+hp will include advertisements in territories from the United States to Latin America, Asia and Europe.

Update: MacMinute has posted copies of HP’s new iPod print ads .

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What’s more exciting in my mind is HP Tattoos. I can’t wait to try them. It may be that you must use their tattoos, but I figure you can use any art you want.


Posted by Durandal on August 27, 2004 at 8:27 AM (CDT)


Looks like you can print pictures stored on the iPod using a that new battery powerd Hp printer.

Posted by Francis on August 27, 2004 at 8:40 AM (CDT)


THe tattoos dont look as nice as they show on the website. They dont cover the whole iPod. The corners and the back still show.

Posted by Francis on August 27, 2004 at 8:47 AM (CDT)


HP will take over the iPod. You heard it here first. Already doing the slick tattoos and 10percent off accessories and free shipping. HP can and will do discounts, rebates and sales often, which will lead them to take over Apples sales. Good for Apples bottom line, but not good for Apple MAC comp. sales. Apple must have completely ditched there switch campaign, cuz people dont need macs for anything now.

Posted by Lupin III on August 27, 2004 at 8:53 AM (CDT)


Look guys, I have album artwork on my iPod!


Who cares? Stickers are stupid!

I’ll wait for the album artwork to show up on a next generation iPod’s TFT color screen! Now that would impress the f*** out of me!

Posted by Stylescraper on August 27, 2004 at 8:58 AM (CDT)


Shame thay can’t make The Who One for the 3G! That’s the only one besides Sting that I can relate to. I only like Sting becuse of The Police. His Solo stuf bytes!

Posted by Ichijoe on August 27, 2004 at 8:59 AM (CDT)


So, MY question is….WHY make a PC-only iPod??? Does anyone else see this as lame?

Posted by ah ME mon on August 27, 2004 at 9:13 AM (CDT)


Noticed when you log into the iPod section of HP.com - the flash animation shows a graphic of the iPod then closes with “HP Invent”

What exactly did they invent…?

Posted by Magicmossy in UK on August 27, 2004 at 9:28 AM (CDT)


And another thing, tatoos, just like ruining a perfectly good looking phone with a naff cover…!

Rant Rant Rant…!

Posted by Magicmossy in UK on August 27, 2004 at 9:30 AM (CDT)


I am probably going to get this instead of the apple ipod (that works with mac)—better warranty and service, and a better discount!!!

Posted by Sweet! on August 27, 2004 at 9:32 AM (CDT)


It’s the same damn thing just with a couple stickers this isn’t cool at all

Posted by Eman880 on August 27, 2004 at 9:34 AM (CDT)


Those who argue that this is a victory for HP fail to realise that HP is at the mercy of Apple.  Regardless of how big HP’s discounts are, Apple will be making a consistent profit margin.  Apple owns the intellectual property associated with the iPod.  Apple is the only one that can *improve* the iPod.  And Apple owns iTunes.

HP is at the total behest of Apple.  Did you hear Carla go on (and on and on) about the IP that HP owns?  HP knows how important owning and exploiting IP is.  The stockmarket recognises this, and has sent Apple’s shares soaring.

Still, this is a good strategy for HP.  HP gets in bed with the best digital audio player out there, and can provide the full suite of products to compliment.

Most of all, however, this is excellent for consumers.  The range of accessories for the iPod will soar, and it means there are TWO huge companies (one notably bigger than the other) with big stakes in the iPod.

As an aside, I want a tattoo!!

Posted by MJS on August 27, 2004 at 9:42 AM (CDT)


It will work with both Mac and PC, it,s not only-pc.

It’s the exactly sam thing, but with different packaging and manual…

Posted by Jr. on August 27, 2004 at 9:43 AM (CDT)


So the only difference is that t doesn’ work with macs? Wtf were they smoking when they came up with that?

Posted by Zer0cool in Cold City AntArctica on August 27, 2004 at 9:45 AM (CDT)


What everyone is forgeting is that most consumers are stupid, and stickers will appeal to teenie-boppers and HP has much better brand recognition than Apple at best-buy, comp usa, circuit city, etc. Anyway, 93% of people use pc’s, so marketing as a pc only is a smart thing on HP’s part. I use both, so I wont buy it, but when christmas rolls around, you can bet 3 out of 4 stupid moms will buy the HP over the Apple version. And HP Invent is there slogan, so of course that will be on their website. Dont get me wrong, I like Apple, and really dont like HP, I just see this as a huge thing for HP.

Posted by Lupin III on August 27, 2004 at 9:47 AM (CDT)


I don’t get it. It’s the same thing, they didn’t change anything (except no mac support). I don’t get why anybody would prefer this over the Apple iPod, they cost the same.

Posted by myself on August 27, 2004 at 9:51 AM (CDT)


myself: read Lupin III’s post…

Posted by bob on August 27, 2004 at 10:11 AM (CDT)


Also don’t forget the significance of this to iTunes and the iTMS

Posted by bob on August 27, 2004 at 10:13 AM (CDT)


according to the specs the 20GB iPod+HP come with a dock:
(see the inlcuded accessories)
..apple doesnt give one and it costs $39 if bought separately..
if it is hp’s idea to include the dock , it should be marketed more

Posted by catch on August 27, 2004 at 10:27 AM (CDT)


I hope they let people purchase blank tattoos to print and that one can print anything one wants on the tattoo—not just cover art. 

Can you picture an iPod sporting one of the old mult-colored Apple logos?  Now THAT’S an iPod IMHO!

Posted by Woody on August 27, 2004 at 10:33 AM (CDT)

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