HP debuts “iPod+hp” for 9-15-04 release | iLounge News

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HP debuts “iPod+hp” for 9-15-04 release

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By Jeremy Horwitz

Editor-in-Chief, iLounge
Published: Friday, August 27, 2004
News Categories: iPod

picAlternately referred to as the “iPod+hp” and the “Apple iPod from HP,” Hewlett-Packard’s rebranded version of the fourth-generation iPod will initially be available in 20GB ($299.99) and 40GB ($399.99) capacities. Pre-orders for the device are currently being taken at the HPShopping web site, and will receive free shipping as a “special offer.” A September 15, 2004 estimated ship date is listed at the site, though other HP pages list online availability beginning today “at various retailers” with in-store availability starting on September 12. HP is also selling a small collection of third-party iPod accessories from Belkin, Griffin, Altec Lansing and XtremeMac, all available now.

Other than the fact that each new unit’s chrome back carries both Apple and HP logos, the white and chrome iPod+hp initially appears identical to Apple’s version of the iPod, contradicting initial claims from HP that their model would come in a special “HP Blue” color. Unlike the iPod, however, the iPod+hp is listed as Windows compatible only, with a PC installation disk. HP will provide service for the device through HP Total Care, notably for one year with full telephone support during that year, surpassing Apple’s newly unimpressive single free telephone call policy. The company will also provide a customized instruction booklet and a new quick start poster to add to the iPod’s legendary ease-of-use.

HP is also offering one of nine different “HP Tattoos,” or iPod-covering musical artist stickers, to those who purchase the iPod+hp from CompUSA, Circuit City, or HPShopping.com. These stickers currently include designs for Ashlee Simpson, The Cure, Gwen Stefani, Keane, Lloyd Banks, Sting, The Who, The Hives, and Vanessa Carlton. The company has also announced plans to offer “HP Printable Tattoos” to allow users to make their own iPod stickers using HP printers and “the latest album art from the newest releases” - provided via HP’s Tattoo Gallery.

Beginning with sponsorship of the MTV Video Music Awards, HP will also launch a separate advertising campaign for the iPod+hp, including commercials on MTV channels across the world and a global digital photo contest with a trip to Rome, Italy as the prize. MTV and HP’s newly-announced strategic marketing partnership for promotion of the iPod+hp will include advertisements in territories from the United States to Latin America, Asia and Europe.

Update: MacMinute has posted copies of HP’s new iPod print ads .

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Comments

41

Raven-

Do you have any friends?  Doubt it.  Don’t lie, you know you don’t.

Posted by Big Sid on August 27, 2004 at 10:36 AM (PDT)

42

Buy.com has good deals on them:

20GB $279.99 - 10% off Coupon (Exp 8/31) = $251.99 shipped free.

40GB $379.99 - 10% off Coupon (Exp 8/31) = $341.99 shipped free.

http://www.buy.com/retail/computers/store.asp?loc=56040&dcaid=1688

Coupon:
http://www.buy.com/retail/coupon.asp?prid=82032244&dcaid=1688

better than the educational discount at the apple store, shoot.

Posted by chuck on August 27, 2004 at 10:36 AM (PDT)

43

Anybody else upset that the HP isn’t blue?  I was really hoping the thing would be blue.  I like the white, and it will always be the classic iPod, but I did expect the blue to be a nice alternative.

HP missed the boat on this.  They could’ve kept the Apple vs. PC debate going.  Two people walk into a coffee shop…one with a white…the other with a blue iPod…the fight would be on.

Posted by Big Sid on August 27, 2004 at 10:39 AM (PDT)

44

What’s the matter, me?  Don’t have the balls to spell it out!

Friends?  I have my share.  Of course they would tell me not to waste my superior intellect on arguing with those ill-equipped to match it.

Posted by The Raven in USA on August 27, 2004 at 11:11 AM (PDT)

45

If you had superior intellect you would know that these forums are censored. How’s that for irony.

Posted by Lupin III on August 27, 2004 at 11:21 AM (PDT)

46

Raven-

Come on, name one friend you have, not including your iPod.  Your iPod is probably the only person or thing that will spend time with you.

Posted by Big Sid on August 27, 2004 at 11:39 AM (PDT)

47

The people in this post who don’t see the logic in a color screen are brain dead. Besides showing off album artwork, it’s nice to be able to read lyrics to a song and a track listing along with info on artists, production and instruments. It also looks like Apple is trying to make the iPod access the iTunes music store wirelessly. And how cool would it be to be able to use an iTunes visualizer or play games in color?

I own a 40G 3G and I’ll wait for an update thank you very much!

Posted by Stylescraper on August 27, 2004 at 11:45 AM (PDT)

48

What no blue? How odd…

Posted by loGan on August 27, 2004 at 12:03 PM (PDT)

49

In my opinion this is a huge victory for Apple.
Why? Easy question
Maybe not in the US, Japan, the UK and a few other countries, but at least in most of Europe the iPod is not that known really. I think the partnership between hp and apple will change this. Mostly because hp is a more popular brand than apple and has so much more advertising here.

Posted by me on August 27, 2004 at 1:00 PM (PDT)

50

Everybody keeps saying the samething: Apple will profit more! or hp will take down apple! Shut up please. Nobody knows whats on the contract that they signed.

About the color screen. why not! we are living in the 21 century, black and white screens go way back. AND ALSO ITS ABOUT TIME THAT THE IPOD COMES WITH A TUNER.

I sTIll Love My IpOD

Posted by upt0wn on August 27, 2004 at 2:26 PM (PDT)

51

Just looks like another revenue generator to me…  More ways to get an iPod.  More people introduced to iTMS.

Now if Apple could have got their distribution/hw quality issues figured out (For iPod and iMac), and ditch the rumoured tablet design for the new iMacs, I might consider going OSX.

Posted by John on August 27, 2004 at 2:31 PM (PDT)

52

okay, am i the only one who sees a HUUUUGE problem with this??? if apple wants to get people to switch from pc, the ipod is a great idea. i plan on getting an apple for my next computer. but if my almost brand new ipod was PC ONLY that would make it harder for me to choose an apple the next time i’m shopping for a computer, because i would have to get a new ipod too! stupid, stupid, stupid.

Posted by chuck on August 27, 2004 at 6:45 PM (PDT)

53

I agree with the inclusion of a FM tuner. it wouldn’t add much onto the cost of an ipod and needn’t take up much room.
Re the colour screen, i say NO until there’s longer battery life.

Posted by smirf83 on August 28, 2004 at 1:44 AM (PDT)

54

Correcting a couple of misconceptions here:

1. The iPod + hp *is* Mac compatable. HP doesn’t *support* the Mac not because of some agreement not to (there is no such agreement), but rather because it (very reasonably) doesn’t want to train its support representatives to deal with multiple platforms. By restricting the support to PC’s, HP can, and apparently will, offer more support than Apple currently does.

2. HP’s deal is very similar to that of a couple of universities that have licensed the iPod from Apple. They, too, can distribute the iPod with the addition of a second logo on the back and Apple does indeed get a significant cut of the profit from each sale.

3. HP does not own any IP connected with the iPod, with the possible exception of the tatoos. HP instead has licensed the iPod for resale. It is possible, though, that some of these license agreements give it permission to do some things that other licensees cannot. That specific issue is currently unknown.

Allowing another company to rebrand a popular product is a time-tested strategy. Think Denon and Sharp. Both of those companies did very well selling a Sharp-designed MiniDisc player several years ago.

This could be very good for both companies. In the best case, HP becomes a high-volume iPod retailer and fills a perceived hole in its own offerings. Apple sells more iPods and gets its technology into more people’s hands. Apple also sends a message that it is not a PC outsider.

Posted by elob on August 28, 2004 at 6:31 AM (PDT)

55

Am I Crazy or is the HP’s Scroll Wheel a Darker Gray then the Apple’s Scroll Wheel.

Also I am buying an Ipod within the next month and now that this came out I have no idea what to get. I’ve been Flip Flopping between the Apple and the HP. I have Windows so at first I was towards HP. Then I saw the scroll wheel was a different color so I went towards Apple. Also apple is the original so that gives it a point. So I am debating between the two and I need help from the experts to deciding what to purchase. Thanks for your help in advance.

Posted by D.Pyne in Scarsdale, NY on August 28, 2004 at 9:25 PM (PDT)

56

There is one reason why HP does not document the iPod with regard to Macs: they do not sell Macs. If you are a PC user, you might buy one from HP, but if you are a Mac user, you definately will not. It makes sense.

Posted by Questioner on August 28, 2004 at 10:12 PM (PDT)

57

“Am I Crazy or is the HP’s Scroll Wheel a Darker Gray then the Apple’s Scroll Wheel.”

Do you think HP have set up shop and are making their own, or are buying them from different manufacturers? THEY ARE THE SAME PRODUCT.

Posted by Questioner on August 28, 2004 at 10:15 PM (PDT)

58

“definitely”

Posted by Questioner on August 28, 2004 at 10:25 PM (PDT)

59

“Do you think HP have set up shop and are making their own, or are buying them from different manufacturers? THEY ARE THE SAME PRODUCT.”

Yeah your right, that was a stupid question. It was just that the first picture of the HP Ipod I saw was the picture at Buy.com and the Picture at Buy.com has a dark tint to it so it made the scroll wheel look darker then it really is. Now looking at it the white case is also slightly darker then the picture of the Apple Ipod they show so I should of used my common sense and realized that the picture is just darker and it is the same as the apple one.

Now that I know that they look the same and they are the same product I am going to go for the Apple one because it’s the original and it also has free engraving if I catch it in time which I think would be nice to have. Again thanks for all your help.

Posted by D.Pyne in Scarsdale, NY on August 29, 2004 at 1:21 PM (PDT)

60

I believe the best way to think about the Apple iPod +HP deal is to think in terms of Pixar +Disney.  Pixar creates beautiful products while Disney handles the “marketing and shipping.”  Except in this case (Ileast I hope) Apple didn’t give away intellectual property rights nor 50% of the profits.

Posted by stan on August 29, 2004 at 9:43 PM (PDT)

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