News
iAd pleasing early advertisers, developers
By Charles Starrett
Senior Editor, iLounge
Published: Thursday, August 12, 2010
News Category: Apple, iPhone, Apps + Games, iPod
Apple’s new iAd mobile advertising platform is pleasing early partners on both sides, according to a Los Angeles Times report. Application developers, including Dictionary.com and CBS Mobile, told the paper that iAd is allowing them to charge more for ad space in their applications — a 177% increase in Dictionary.com’s case. Meanwhile, advertisers like Nissan and Unilever report that their initial ads are attracting more users and holding their attention for a longer period of time. “We feel pretty strongly that this is the way to capitalize on where the mobile Web is heading,” said Chad Jacoby, a senior manager of Nissan’s media operations. “What iAd promises is the most progressive thing I’ve seen to date” in digital advertising. Rob Master, the North American media director for Unilever — which ran an iAd for its men’s line of Dove hygiene products — said the company’s iAd resulted in a double-digit percentage of users seeking more information about the product. “The ad served to help rally the organization at large” to the possibility of iAd advertising, he said. “And now that we’ve been through one, the amount of time and team dedicated [to producing an ad] drops dramatically.” Apple began rolling out its iAd platform on July 1.
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1
Funny how I have not seen any Iads yet. Or have I?
Posted by Nick on August 12, 2010 at 1:19 PM (PDT)
2
I have seen a few iAds so far. But they were very unobtrusive. I just happened to look at the top of the screen for another reason and noticed that there was an ad there. I clicked on a Dove for Men iAd and it was pretty well done. I poked around in there for a minute then closed it to return to my game. All very effortless. I think this will be a solid model for future mobile advertising.
Posted by Mitch on August 12, 2010 at 5:43 PM (PDT)