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IDC: Despite record sales, iPad’s share of tablets slips in Q4
According to new data from IDC, the iPad saw its share of the tablet market slip in the fourth calendar quarter of 2011, despite selling over 15 million units. IDC’s Worldwide Quarterly Media Tablet and eReader Tracker claims that Apple’s iPad, which saw shipments of 15.4 million units during the period, faced increased competition in the space, most specifically from Amazon, which shipped 4.7 million Kindle Fires. Based on total worldwide tablet shipments of 28.2 million units during the quarter, Apple held a 54.7 percent share of the market—down from 61.5 percent in the prior quarter—followed by Amazon with 16.8 percent, Samsung with 5.8 percent, Barnes & Noble with 3.5 percent, and budget Android tablet maker Pandigital with 2.5 percent. Overall, Android held a 44.6 percent share of the tablet market, a number which IDC expects will continue to grow at the expense of the iPad and iOS.
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1
Once again, this is comparing real, SOLD to customers numbers from Apple to ESTIMATED number of devices shipped from manufacturers.
Posted by dave on March 13, 2012 at 11:10 AM (PST)
2
Feels a bit iffy.
If you add up all the numbers you only get to 83.3 percent. And yes I went to the source. So there’s 16.7 percent unidentified.
Where’s Asus? They were fourth in the first 9 months of the year for US tablet shipments by NPD recently. And of course that was behind the fire-sale HP Touchpads that are now gone. Pandigital is listed at 2.5 percent. 2.5 percent of 28.2 million is only 700,000 units. Which means Asus must have sold less than that in the fourth quarter…
Anyway, that 16.7 percent has to be what—Asus, Motorola Xooms (are they still selling?), BlackBerry’s PlayBook (sold what, a couple hundred thousand the previous quarter), Lenovo, and ...?? I don’t see how these guys add up to 16.7 percent honestly. And that’s even if Asus is under-reported…
Posted by Geckoid on March 13, 2012 at 1:00 PM (PST)