News
‘If you don’t have an iPhone’ ads air
By Charles Starrett
Contributing Editor
Published: Thursday, March 17, 2011
News Categories: Apple, iPhone
Apple has started to air a new TV advertising campaign for the iPhone, with the theme “If you don’t have an iPhone.” Like Apple’ most recent ads, these spots—entitled “Apps,” “iBooks,” and “iPod plus iTunes”—focus on features that users can only find on the iPhone, before concluding, “if you don’t have an iPhone, well, you don’t have an iPhone.” Notably, the ads are devoid of any carrier mentions, showing only “3G” and signal strength in the status bar and only the Apple logo and iPhone 4 logotype at the end. All three ads are available for viewing on Apple’s website.
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1
I thought the ‘Bucks card thing was a gimmick at first, but now I save a lot of time using it.
Of course they entice you with “rewards” for using it, but just not having to wait for someone to figure out how to count my change probably saves me 15 minutes a week.
It’s actually very well done, and I’m sold on the idea.
Posted by sb on March 17, 2011 at 10:17 AM (PST)
2
I fear a commercial like this only gives ammo to my Apple-hating friends. They think everything Apple does is smarmy and self-important.
Posted by Clint on March 17, 2011 at 12:36 PM (PST)
3
@ Clint,
Get new friends
Posted by sb on March 17, 2011 at 2:16 PM (PST)
4
@2: Well, it kind of is, but that doesn’t make it wrong. The app store variety and value is truly so far ahead of anything of the competing platforms offer that as much grief as I will give Apple when they are behaving like arses, this is a case they probably should toot their own horn a bit.
Think about, for all the grief and bile the anti-MS people spew toward Windows, the reason why it continues to dominate is that it actually is a good platform that has the overwhelming majority of software ever written compiled natively for it. For most H. sapiens, choosing anything other than Windows is actually a practically and fiscally dumb move no matter what the pro-Mac crows wants to believe. Well, Apple’s iOS has arrived at a similar meta-market postions for the mobile computing platform. Without a unified developer program or even a standard platform at all, not even Android, with it’s somewhat higher install base, can claim to come anywhere close to matching the expanse of user experience customization and interoperability the iOS app platform provides.
Posted by Code Monkey in Midstate New York on March 20, 2011 at 10:45 AM (PST)