Apple has finally enabled publishers to offer their magazines via iPad apps to current subscribers free of charge. Beginning with the update of the People Magazine app earlier today, subscribers to Time, Inc. publications including Time, Sports Illustrated, and Fortune will soon be able to be able to access the iPad versions of issues for free as part of their print subscriptions. Fortune reports that the changes should roll out to the other magazines within 30 days, and suggests that other magazine publishers will likely adopt the same policy. The report also states that publishers who were encouraged to built iPad apps say they were ready from the start to make them free to subscribers, but Apple would not provide the tools necessary, or explain what was delaying their release. Publishers remain unable to sell subscriptions directly through the App Store.