iPad is owners’ preferred reading, gaming device
According to the results of a survey done by copywriting agency Cooper Murphy Webb, the iPad is the preferred reading device of people who already own one. 31% of respondents said the iPad was their preferred method of reading newspapers and magazines, compared to 26% who said they preferred to read magazines and newspapers on their laptop or other computer, and 24% who said they preferred print. 41% said the device was their preferred method of reading books, again ahead of print, which represented 36% of respondents. Somewhat surprisingly, the iPad also edged out gaming consoles in the “preferred device for gaming” category, with the iPad receiving 37% of the vote, compared to 35% for gaming consoles. Cooper Murphy Webb’s numbers are based on the answers of 1034 U.K.-based iPad owners who were questioned via a research-administered telephone poll between July 28 and August 10. [via MDN]
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