News
iPad poses threat to e-readers, portable gaming devices
The Apple iPad poses a threat to both the e-Reader and portable gaming device markets, amongst others, according to a new study. Citing Resolve Market Research’s new iPad study, Mashable reports that when asked what products they would not buy after owning an iPad, 49% of users said an E-Reader, followed by 38% who said a portable gaming console. This was notably higher than the percentage of iPad users who said they wouldn’t purchase a netbook or laptop (32%) or an MP3 player (29%). Somewhat surprisingly, 37% of respondents who either owned or planned to buy an iPad said the device would be their first Apple product, a percentage eclipsed only by those who had owned an iPod (49%), and ahead of those who had owned an iPhone (24%) or MacBook (16%). Finally, while “early adopter” iPad owners tended to be in the 22-45 age group, the next group of adopters and those interested in buying the device were generally older than 45 years of age.
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1
The iPad is in a class by itself. It combines existing technologies into one unit. It is not an additional piece of tech to carry like a GPS, iPod, laptop, Kindle, and iPhone. The strength of the orders of the iPad show the consumer wants a one device to do it all.
Posted by gjadkins on July 13, 2010 at 11:27 AM (PST)
2
Well, it does. But I’d never give up my Kindle for the iPad, just because i can’t read on an ipad out on my deck. Plus, it’s a lot lighter and convenient. I can see why it’s a value add for many people to buy an ipad to combine everything into one device, but many times secondary devices with one purpose do something better than a jack of all trades.
Posted by jeff on July 14, 2010 at 3:56 PM (PST)
3
Umm, I’m sorry but the percentage of the market that actually owns an iPad (or can even afford one) is miniscule.
Not to mention, iPad owners are not the target audience of devices such as a PSP or Nintendo DS. Those devices cater to non-gamers, yes, but they are predominantly geared towards serious gamers who are going to put a lot of time into their games and what extremely solid game play. I don’t know many hardcore gamers who are going to go out and buy an iPad for their gaming needs.
I’d also like to point out that this is a poll of people who already OWN an iPad. That means these people had $600 bucks to drop on this device. Not many people in this economy can afford that, and if they can, I doubt they are going to go drop another $150 bucks on a DS or an PSP. Not to mention, most children and teenagers are not going to ask their parents for an iPad for Christmas. They’re going to ask for a device that is within their parents means. After all, we’re not all Suri Cruise.
As far as I’m concerned, this is just like when the hoopla about the iPhone “overthrowing” mobile gaming devices went on. It’s not even remotely valid because these devices just do *not* pack the punch required to overthrow a serious gaming device. The gameplay is lacking sorely on most of the games available for them, the touch screen limits the types of control available (whereas a DS has a touch screen as well as buttons, d-pad, and now with the 3DS, a slide-pad (joystick imitation, basically).
If you want to find out information about gaming devices, you don’t poll users of what basically equates to a small, portable computer.
You poll gamers.
Posted by Matdredalia on July 16, 2010 at 1:40 PM (PST)