iPad promo video, product shots show functional Flash | iLounge News


iPad promo video, product shots show functional Flash


New findings by 9to5Mac illustrate that both Apple’s promotional video for iPad and product shots on the company’s website show Adobe’s Flash plug-in functioning properly on the device, despite the fact that the plug-in was not functioning during Apple’s demonstration of the iPad earlier this week. As evidenced by our screenshot (below) of the New York Times article The 31 Places to Go in 2010, a large Flash-based slideshow dominates the top of the page, and is seen properly rendered on the above shot taken from Apple’s iPad Features page, as well as in Apple’s iPad promotional video. Flash content on the front page of the NYT is also shown as being properly rendered in the video and in other product shots used throughout Apple’s website, leaving the state of Flash on the iPad uncertain, as the plug-in was noticeably absent from the device during Wednesday’s Apple event, as seen in the below photo from Engadget. Adobe has publicly criticized Apple for the iPad’s lack of Flash support, claiming that the company was imposing “restrictions on their devices that limit both content publishers and consumers.” [via Mac Rumors]


Related Stories



Huh, are they actually suggesting the promo video and shots aren’t completely rendered? Even much of the “live demonstration” stuff Apple shows at Keynotes is often pre-rendered and not at all the real thing. This could very well be one of the most ignorant pieces of analysis I’ve ever read on iLounge (yes, I know it’s not iLounge’s piece, but instead of providing as a link to something of substance, it probably should have raised the “we ought to ignore or ridicule this” flag).

Posted by Code Monkey on January 29, 2010 at 12:17 PM (CST)



Have you actually watched the video? The portion of the video discussed above shows the iPad *in use* - not in a static rendered state. While we understand it’s common for the screen to be pre-rendered in product shots, it would have taken quite a bit of effort on Apple’s part to fake the in-use portion of the video.

Furthermore, even if all instances where Flash appears to be running properly on the iPad are in fact pre-rendered, it is worth noting as it would mean either A.) Apple plans (or planned) to have Flash on the iPad, or B.) They are misleading consumers by illustrating functionality that does not exist. Either way, I stand by the above post as relevant.

Posted by Charles Starrett on January 29, 2010 at 12:46 PM (CST)


I never believe video images in promotion videos are anything but pre-rendered unless there’s a caption that says “actual video of the device in use” or something to that effect, and anyone who does take them on faith is naive.

Posted by Code Monkey on January 29, 2010 at 12:52 PM (CST)


Or maybe it’s just HTML5, no?
Both apple and google dislike flash. And both are trying to switch everyone else to HTML5 insted. Maybe this is just the next step, and the WSJ is playing ball. Who do know that apple had talked to them prior to the launch.
What do u think?

Posted by Hanan on January 29, 2010 at 1:12 PM (CST)


As I’ve seen mentioned elsewhere, another possibility is that this is running an as-yet unannounced version of the NYTimes website that renders using HTML5 or some other non-Flash standard.

I think it may the less likely of the suggested possibilities, but it’s a possibility nonetheless.

Posted by jasonact on January 29, 2010 at 1:13 PM (CST)


Does anyone know if the iPad will play hd movies on your home hd tv?  It would be neat if you could watch a movie on a larger screen tv with friends.

Posted by Bill in Florida on January 29, 2010 at 1:26 PM (CST)



Officially called the Apple iPad Dock Connector to VGA Adapter ($29), this custom Apple cable enables the iPad to be connected to a projector or monitor to display its screen content—or in the future, separate content—at 1024x768 resolution. When used with this cable, audio is performed solely through the iPad’s speakers or headphone port.


Posted by Dennis Lloyd on January 29, 2010 at 2:01 PM (CST)


Don’t hold your breath. It doesn’t run flash, and it won’t anytime in the near future…

Posted by domArch on January 29, 2010 at 2:08 PM (CST)


Code Monkey: I realize you’re not a fan of the iPad, but cool it down and stop swinging at us for posting information relevant to readers who are interested in it.

Posted by Jeremy Horwitz on January 29, 2010 at 2:17 PM (CST)


Jeremy, this has nothing to do with that.

Sorry, anyone who watched that promo and thought *anything* was simply filmed reality is naive. Every single image on that is rendered in after the fact. Believing those promo vids and shots suggest the iPad was running Flash is like believing Avatar is evidence of 10 foot tall blue aliens.

Posted by Code Monkey on January 29, 2010 at 4:23 PM (CST)


“Every single image on that is rendered in after the fact.”

Unless you can provide some proof of that then you are, quite frankly, just blowing smoke out your butt.

Believing those shots were rendered without any proof is like still believing that Iraq has WMDs.

Posted by ScooterD35 on January 30, 2010 at 11:20 AM (CST)

Subscribe to iLounge Weekly

Sign up for the iLounge Weekly Newsletter

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2018 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy