iPhone 4 launches in Canada to large lines | iLounge News


iPhone 4 launches in Canada to large lines

iPhone 4 purchasers in Canada are facing long lines and potential sellouts on launch day. iLounge’s Canadian editor Jesse David Hollington was in line at the Apple Store Fairview in Toronto from early in the morning until opening, and indicated that the persons he was waiting with were Apple Store employees, not scheduled for work and unable to enter the store prematurely. Based on his accounts, the carrier stores in Canada have had lineups but had way less stock, possibly not enough to even fulfill the number of people in line. While all the major carriers in Canada were offering the phone, Apple is also selling it unlocked, giving users the option of roaming between networks and utilizing pre-paid micro SIM cards when overseas. Apple launched the iPhone 4 in iPhone 4 in Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, the Netherlands, Norway, Singapore, Spain, Sweden and Switzerland today.

Update: Several Rogers stores observed by iLounge editors are now indicating that they are sold out of iPhone 4s.

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My local fido kiosk only recieved 7 phones, less than half of those were 32 gb, and those sold out before the last 16 gb iPhone 4’s. Guy in front of me bought the last one they had, so they offered me a discount on a case. Then I was told it could be up to a week before I get my hands on Apple’s latest and greatest.

Posted by GH on July 31, 2010 at 5:07 PM (CDT)


Yup, it’s true.  The carrier retail stores had around 6-10 each.  But the Vancouver Apple store had 1000+.  Also, Rogers’/Fido’s system was barely operating under the volume, so activations and hw upgrades took between 1/2 hour to 3 hours!  I’m sure Apple sold more unlocked iPhones due to the fact that those didn’t require contacting the carriers and were processed immediately.  Shrewed Apple.  Serves Rogers right for not being prepared for the demand.

Posted by nathan on July 31, 2010 at 11:50 PM (CDT)


#2 it wasn’t rogers fault it was apples they haven’t been able to keep up with the demand.

Posted by Shameless1 on August 2, 2010 at 3:42 PM (CDT)


Limited stock levels are nothing new, and while part of that is Apple’s fault in terms of keeping up with the demand, the reality is that Apple has 15 stores across the entire country while each of the carriers have thousands.  Even if Rogers ordered 10,000 iPhones from Apple, by the time they’ve distributed them to all of their stores, plus other outlets like The Telephone Booth, Wireless Wave and Best Buy Mobile that doesn’t equate to very many phones on a per store basis. The same 10,000 iPhones distributed across the 15 Apple Stores would equate to at least a few hundred phones per store—from what I can tell, most of the Toronto Apple Stores didn’t have 1000 in stock, probably because, unlike Vancouver, Toronto had 5 stores in the area.

However, the part that was very clearly Rogers’ fault were the activation delays yet again which caused the long lineups to be even longer—Rogers’ servers basically went down around 8 AM EDT on Friday and proceeded to be virtually inaccessible for the rest o the day, only getting worse as the west coast came online.

I talked to about a dozen folks in line at Fairview who were originally planning to do a hardware upgrade but decided on the spot to get an unlocked iPhone after the Apple Store folks started pulling people out of the lines for device-only purchases, allowing those who didn’t need to wade through the hardware upgrade and activation delays to bypass those who were looking for hardware upgrades.

Personally, I showed up at the Apple Store ambivalent about whether I was going to sign up with Rogers for another three years or simply pay full price for an unlocked iPhone, since there were advantages to both for me.  The much faster process to make a device-only purchase pretty much made that decision for me: I was pulled out of line from behind about thirty people and brought into the store where it took about three minutes to buy my iPhone 4 and walk back out.  On Sunday morning at the Eaton Centre Apple Store the process repeated itself with about 100 people in line and separate, much faster queues for device-only purchases, which resulted in my taking the same approach for my wife’s iPhone 4.

Posted by Jesse Hollington on August 2, 2010 at 5:52 PM (CDT)

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