The iPhone has officially launched in China, with reports of lines in the hundreds. Fortune reports that the first sale was made at 6:30 p.m. Beijing time on Friday, following a ceremony held at China Unicom’s flagship store, known as “The Place.” Greg Joswiak, Apple’s vice president of iPod and iPhone Product Marketing, was on hand at the event, calling it “an extraordinary day,” while China Unicom officials revealed they now have more than 1 million iPhone 3G subscribers, most likely through its amnesty program that allowed owners of imported, gray-market iPhones to sign up for its services. According to reports, as many as 300 customers were in line to buy the handset at Unicom’s store in Beijing, while a strong crowd was also found outside Apple’s retail store in the city.