iPod accessory market booming

News

iPod accessory market booming

While it’s no surprise to see the iPod accessory market doing great, analysts and industry insiders have recently tried to put a dollar figure on the overall “iPod economy.”

NPD Group, a marketing-analysis firm, estimates that iPod owners will spend $500 million in 2005 on accessories, not including speakers and headphones.

Gavin Downey, a director of product management at Belkin, says that sales come in at more than $300 million annually. Downey said that sales of iPod accessories are actually growing faster, on a percentage basis, than the iPod itself. He noted that in the early days of the iPod there was a relatively low “attach rate” with the device. For every 15 to 20 iPods sold, one accessory was sold. Today, it’s at almost a one-to-one ratio.

« iHome clock radio for iPod now available in black

Jobs, nano make BusinessWeek ‘Best of 2005’ »

Comments

1

So third party accessory makers are making a ton of sales, and when Apple asks for something in return, considering they created all this demand, the third parties start to b**ch.

Posted by ooda on December 13, 2005 at 6:44 AM (PDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Recent Reviews

New Deals

Shop for Accessories: Cases, speakers, chargers, etc.

iLounge

News