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iPod accessory market booming

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By LC Angell

Contributing Editor
Published: Monday, December 12, 2005
News Categories: iPod Accessories

While it’s no surprise to see the iPod accessory market doing great, analysts and industry insiders have recently tried to put a dollar figure on the overall “iPod economy.”

NPD Group, a marketing-analysis firm, estimates that iPod owners will spend $500 million in 2005 on accessories, not including speakers and headphones.

Gavin Downey, a director of product management at Belkin, says that sales come in at more than $300 million annually. Downey said that sales of iPod accessories are actually growing faster, on a percentage basis, than the iPod itself. He noted that in the early days of the iPod there was a relatively low “attach rate” with the device. For every 15 to 20 iPods sold, one accessory was sold. Today, it’s at almost a one-to-one ratio.

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Comments

1

So third party accessory makers are making a ton of sales, and when Apple asks for something in return, considering they created all this demand, the third parties start to b**ch.

Posted by ooda on December 13, 2005 at 6:44 AM (PDT)

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