News
iPod ads “do a terrific job of seducing and selling”
“That fact was borne out in the results of Ad Track, USA TODAY’s weekly consumer survey. While iPod has a somewhat narrower potential audience than many products, 19% of consumers familiar with the ads like them “a lot,” about the Ad Track overall average of 21%. And 20% consider the ads “very effective” vs. the average of 21%.
The ads’ appeal ranged across age groups. Though they were most popular with 25- to 29-year olds (29% like the ads “a lot”), 19% of consumers ages 50 to 64 gave them the top mark. Just 2% of those over 65 like the ads “a lot,” however.”
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1
I like them a lot.. very effective ads..
Posted by Sypher on January 5, 2004 at 11:17 AM (PDT)
2
the news sucks on here…
5th damn post about the advertising of the iPod.
BOO.
Posted by BOO on January 5, 2004 at 1:07 PM (PDT)
3
they are stupid adds that dont sell or inform about anything…i cant tell you how many times i had to describe what an ipod is to someone after they have seen the commercial
Posted by systimax on January 5, 2004 at 5:41 PM (PDT)
4
I think you have to have some idea of what an MP3 player is before you see the iPod commercials, but it’s painfully obvious if you do.
I had an iPod before the commercials but they still made me want to yell “I’VE ALREADY GOT ONE BECAUSE I’M JUST THAT COOL.”
I actually did yell that at the television on more than one occasion. Made others look at me oddly.
Posted by dethbrakr in Tacoma, WA on January 5, 2004 at 6:13 PM (PDT)
5
yeh, i agree with systimax, they don’t tell you anything except “if you buy *this* you will end up doing *this*... still, makes people want them even when they don’t know what they are
perhaps they could’ve slipped the words mp3 player in somewhere, wouldn’t've hurt them
Posted by silver_haze20 on January 6, 2004 at 7:08 AM (PDT)