iPod ads “do a terrific job of seducing and selling” | iLounge News

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iPod ads “do a terrific job of seducing and selling”

Author's pic

By Dennis Lloyd

Publisher, iLounge
Published: Monday, January 5, 2004
News Categories: iPod

“That fact was borne out in the results of Ad Track, USA TODAY’s weekly consumer survey. While iPod has a somewhat narrower potential audience than many products, 19% of consumers familiar with the ads like them “a lot,” about the Ad Track overall average of 21%. And 20% consider the ads “very effective” vs. the average of 21%.

The ads’ appeal ranged across age groups. Though they were most popular with 25- to 29-year olds (29% like the ads “a lot”), 19% of consumers ages 50 to 64 gave them the top mark. Just 2% of those over 65 like the ads “a lot,” however.”

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Comments

1

I like them a lot.. very effective ads..

Posted by Sypher on January 5, 2004 at 11:17 AM (PDT)

2

the news sucks on here…

5th damn post about the advertising of the iPod.

BOO.

Posted by BOO on January 5, 2004 at 1:07 PM (PDT)

3

they are stupid adds that dont sell or inform about anything…i cant tell you how many times i had to describe what an ipod is to someone after they have seen the commercial

Posted by systimax on January 5, 2004 at 5:41 PM (PDT)

4

I think you have to have some idea of what an MP3 player is before you see the iPod commercials, but it’s painfully obvious if you do.

I had an iPod before the commercials but they still made me want to yell “I’VE ALREADY GOT ONE BECAUSE I’M JUST THAT COOL.”

I actually did yell that at the television on more than one occasion.  Made others look at me oddly.

Posted by dethbrakr in Tacoma, WA on January 5, 2004 at 6:13 PM (PDT)

5

yeh, i agree with systimax, they don’t tell you anything except “if you buy *this* you will end up doing *this*... still, makes people want them even when they don’t know what they are raspberry perhaps they could’ve slipped the words mp3 player in somewhere, wouldn’t've hurt them

Posted by silver_haze20 on January 6, 2004 at 7:08 AM (PDT)

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