iPod-based ‘HP Digital Music Player’ unveiled | iLounge News

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iPod-based ‘HP Digital Music Player’ unveiled

As noted by MacMinute, Hewlett-Packard CEO Carly Fiorina has unveiled the new iPod-based “HP Digital Music Player” at this week’s Consumer Electronics Show (CES) in Las Vegas. The device is light blue in color and has an “HP” logo on the back. Firoina said it is “the first and only one” in existence. HP and Apple announced a partnership yesterday to deliver an HP-branded digital music player based on Apple’s iPod, which is expected to ship this summer. CNET has a short video of Fiorina introducing the device at CES.

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Comments

21

Again, is a GREAT marketing strategy. We all want our beloved Apple to take over the world. “If you can’t fight them, join them…”.
HP is really big, having their distribution channel will put the present and future of music in hands of a great device, created by Apple. Who cares who sells them, came on people…! It’ll be an iPod..! (in an ugly color, must say… ;)
Just hope that our friend Steve understands that an iPod Mini for $250 is way out of range… $199 and it’ll be the biggest hit, keep it at $250 and it’ll be MacCube all over again…

Posted by elWilly on January 9, 2004 at 5:38 PM (CST)

22

Atomic Bomb is on the right track about all this. HP is not competing with Apple (nobody is really, due to Apple’s super-restrictive policies, I mean Tatung(?) used to, but no longer allowed).

HP is competing with ... DELL, people. If you look at it that way it suddenly making a lot more sense. Dell Jukebox vs. Apple iPod. That is a game worth watching, even if, in this case, the iPod is drowned-corpse-lip color. Compare this to if HP had come up with their own. It would have been greeted with a big yawn… Especially if you consider other news-bits from yesterday:
a) hp is the largest buyer of LCD panels
b) hp is planning on entering the consumer electronics market with LCD TVs, plasma TVs, entertainment centers, HTPC, etc…

Posted by pbox on January 9, 2004 at 5:39 PM (CST)

23

I doubt it will be any cheaper…

Posted by Ed on January 9, 2004 at 5:42 PM (CST)

24

The colour is very uninteresting!

Posted by willi on January 9, 2004 at 5:44 PM (CST)

25

A lot of windows people wouldn’t be caught dead buying Apple’s products—simply because they are Apple’s products.

Well this is not true. I think it would be more true if you switch it: Apple fans do not like to buy anything PC (Eewww…). PC folks are more inclusive, they are willing to attach anything and everything that has a chance of working with their PCs (see iSight on ipoding), atl east this one for sure. TX

Posted by pbox on January 9, 2004 at 5:44 PM (CST)

26

Hmm.. When my white ipod gets dirty I’ll spraypaint it blue :D

Posted by coolchan on January 9, 2004 at 5:46 PM (CST)

27

I am with Ed. The hPod won’t be any bit cheaper. Probably same, or $10-$20 cheaper. However hp LOVES to play the rebate game, and does not have Apple’s minimum-advertised-price-nazi behavior. Thime will show if Apple allows HP to play the price game a la Dell.

Posted by pbox on January 9, 2004 at 5:48 PM (CST)

28

i dub it…

the smurfpod

Posted by Ed on January 9, 2004 at 5:54 PM (CST)

29

I dont mind owning apple products at all… its more the fact that to do so, I have to take a mortgage out on my house to pay for them.

And pbox is right.. Apple users are much more stubborn when it comes to using PC stuff.

Posted by Ed on January 9, 2004 at 5:55 PM (CST)

30

Apple is not gonna lose anything from this deal…they can only gain.  and this deal will only improve the Apple’s position in the portable music business.  HP will probably include an option to buy the iPod with an HP PC and for a cheaper price or some deal like that.  I don’t know why people are so confused about the “dressing up in another company’s clothes” idea…it has been done before….in a similar case, the Gateway MP3 player, its actually a redressed version of an older lesser-known Harddrive mp3 player.

Posted by ililililil on January 9, 2004 at 6:14 PM (CST)

31

I think this is a great move for both HP and apple. HP gets a first class product(s) in iTunes and the iPod and quick entry in a rapidly growing area.  Apple gains by selling more product and also also credibility with an audience (PC users) that might not have considered them before.  It also helps prevent them from having their technology (AAC) from being marginalized and overwhelmed by all the WMA based services and players coming on the market. 

As for the rebranding of one companys products by another, what hole are you living in?  Honda’s first SUV was built by Mitsubishi. Toyota and GM build the same cars with different names (Vibe/Matrix). List goes on….

Posted by Doug on January 9, 2004 at 6:38 PM (CST)

32

This is a win win situation for Apple.  They get immediate access to HP’s titanic supply chain and get their logo in front of every single HP computer buyer going forward.  That’s HUGE!!!!!  This is a big win in the DRM format war and could make AAC the default format.  In the end, it is critical in Apple’s plans to create a closed platform monopoly.  Personally, I hate closed platforms but when you can pull them off, they are the business equivalent of hitting the jackpot.  Just look at what Windows and Office have done for Microsoft.

What I don’t get is what’s really in it for HP.  They have already stated that it will be priced “competitively” and I’m sure Apple gets a cut of each sale as well so their margins will be razor thin.  Additionally, they don’t control the platform technologies and so can’t leverage them towards new business.  Finally, they are irrevocably tied to one vendor who is in a prime bargaining position if the product does well and contracts are up for renegotiation.  I guess they must be desperate to match Dell’s music player offering.

Posted by tonicboy on January 9, 2004 at 6:51 PM (CST)

33

so..is it..

HP Digital Music Device,
HP iPod,
whipod (windows hipod),
hiPod,
HPiPod, or
smurfpod?

Posted by dethbrakr in Tacoma, WA on January 9, 2004 at 7:08 PM (CST)

34

How about “hPod” (like HP-Pod…but the two p’s are one)?

Posted by Atomic Bomb in Mid-Atlantic on January 9, 2004 at 7:14 PM (CST)

35

I like hPod..but h comes before i, so does that make the h first and therefore better?

Posted by dethbrakr in Tacoma, WA on January 9, 2004 at 7:17 PM (CST)

36

Sure. Whatever will sell them!

Posted by Atomic Bomb in Mid-Atlantic on January 9, 2004 at 7:18 PM (CST)

37

how about ‘screwedpod’. the hp prefix changed into ‘screwed’ by apple.

Posted by kades on January 9, 2004 at 7:51 PM (CST)

38

HP is doing something really smart. Partnering with a true innovator rather than some second rate manufacturer like Microsoft does.

Posted by Mediahound on January 9, 2004 at 7:56 PM (CST)

39

somehow i don’t see apple having any real intention in a long term partnering with hp. afterall it is apple’s technology. once the apple/hp partnership suffocates their competitors steve jobs will say ‘thank you for your support in our product. may we have our engineers back’

Posted by kades on January 9, 2004 at 8:20 PM (CST)

40

kades: The contract is “multi-year” and “exclusive” to HP (according to Apple). It also specifies a future product and application path.

Posted by Atomic Bomb in Mid-Atlantic on January 9, 2004 at 8:32 PM (CST)

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