iPod continues to be dominant player among teens | iLounge News

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iPod continues to be dominant player among teens

Apple’s iPod continues to dominate market share and mindshare among teenagers. According to Piper Jaffray’s semi-annual digital music teen survey, 77% of students who own an MP3 player have an iPod, up from 74% last Fall. For online music services, 71% of teens said they use iTunes, up from 64% last Fall. “While it is not at all surprising to see that Apple still has leading market share in digital audio players and online music, we are surprised that Apple has actually grown its market share in both digital audio players and music download services since the Fall-05 PJC teen survey was completed,” Piper Jaffray analyst Gene Munster wrote in a report given to iLounge.

“Based on the Spring-06 Piper Jaffray teen survey, it appears that Apple’s market share among this demographic has not yet hit a plateau, but is expanding,” Munster said. “We believe the teen market is a critical demographic in digital music. Apple appears to be winning mindshare at an early age, which we expect will pay off as high school students become more significant consumers over the next decade.”

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Comments

1

Of course iPod is the fav! There’s nothing cooler than an iPod…

Posted by March Hare on April 5, 2006 at 1:58 PM (PDT)

2

Must have taken some pretty intensive research…

Posted by iPodG5 on April 5, 2006 at 2:13 PM (PDT)

3

didn’t see that one coming, har har…

Posted by Noah Gomberg on April 6, 2006 at 8:48 AM (PDT)

4

yep, if you have an ipod your in the zone. thats definet!


cant wait for the new ipod i have already got 300 pounds ready!

Posted by arsenij on April 6, 2006 at 10:13 AM (PDT)

5

LIKE OMG I TOETALLY HAV AN IPOD!  THEY ARE LIKE SO FAB I LIKE TOETALLY HAD TO HAVE ONE!  LIKE OMYGOD!

Posted by grrrrrrrrrrrrr on April 6, 2006 at 12:26 PM (PDT)

6

Might it occur to some people that some teens aren’t as brain dead as they seem and that they might’ve bought an iPod *disreguarding* the whole ‘cool factor’ ??  I’m sick and tired of seeing this whole demographic mis-characterized and slammed for no reason

Posted by Huskerz85 on April 9, 2006 at 11:19 AM (PDT)

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