iLounge

Plugstore.net (UK) has launched iPod First Aid, an iPod replacement battery service. iPod First Aid (£75) includes battery replacement by Plugstore.net typically within 24 hours of first receipt, a 90-day new battery warranty, and return to the owner by registered post.

Press Release

Plugstore.net announces UK’s most affordable iPod battery replacement service

May 27, 2004—-FOR IMMEDIATE RELEASE

The new iPod First Aid service (www.ipodfirstaid.com, from Plugstore.net) elegantly solves the growing problem of worn-out rechargeable batteries in Apple’s first and second generation iPod players.

At £75, iPod First Aid is now the best service deal of its kind in the UK (see note 1). The price includes swift, professional battery replacement by Plugstore.net (see note 2), a 90-day new battery warranty, and return to the owner by registered post.

It is an inevitable performance characteristic of lithium-ion rechargeable cells—-as used in the iPod—-that they can only be charged and recharged a finite number of times (due to inescapable restrictions of their chemical composition). With extended use and repeated recharging, many users have reported that the iPod’s playing time can decrease to an impractical level, sometimes only 18 months after purchase.

The only cure is to install a new battery—-not a trivial task, since batteries are sealed within the iPod’s case. Plugstore.net solves the problem with its innovative and reasonably-priced iPod First Aid service.

Notes for Editors

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(1) AppleCare iPod Battery Service, Out-Of-Warranty Pricing, costs £86.29. Source: www.info.apple.com/support/applecare_products-eu/service/ipod_service.html (25 May 2004).
(2) Units sent for repair will be despatched to owners typically within 24 hours of first receipt. Terms and conditions apply. Full details of the service are online at www.plugstore.net/ipod/ipod_11.html