iPod Hi-Fi ranks fourth in market share, second in revenue | iLounge News

News

iPod Hi-Fi ranks fourth in market share, second in revenue

According to data from the NPD Group, Apple’s iPod Hi-Fi speaker system accounts for 7.8% of all iPod audio systems sold, putting it behind products from Bose, Logitech and i-Fusion. The Hi-Fi ranks second only to Bose in revenue share, with 14.5%. “Together, Bose and Apple are pulling in half the money consumers are spending on iPod speakers,” reports Business 2.0’s Jon Fortt. “Not bad. Apple took a gamble that it could differentiate itself and make money by selling the priciest set of iPod speakers out there. So far, it’s working. Of course, it might work even better at $299, but I wouldn’t hold my breath for Apple to lower the price on this one.”

« mStation to offer Orb in colors to match new iPod nano

iMojo intros iPod nano armband »

Related Stories

Comments

1

“might work even better at $299”

that would be nicer

sort of

Posted by i married an ipod on September 19, 2006 at 4:34 PM (CDT)

2

I finally got to see the Hi-Fi in the flesh at Best Buy, a lot smaller than I imagined it would be. Definitely smaller than the price would suggest.

Posted by fondy44 on September 20, 2006 at 8:00 AM (CDT)

3

Wonder what percentage of Hi-Fi sales are made simply because of brand loyalty over any other reason.  Given what’s been posted here in the past, it’s key selling point certainly isn’t its appearance, while at the same time its SQ doesn’t really flatter an iPod in the same way a system like the iFi does.

Posted by flatline response on September 22, 2006 at 9:49 AM (CDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this channel entry.
Sign up for the iLounge Weekly Newsletter

Email:

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

Email:

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy