iPod Hi-Fi ranks fourth in market share, second in revenue
According to data from the NPD Group, Apple’s iPod Hi-Fi speaker system accounts for 7.8% of all iPod audio systems sold, putting it behind products from Bose, Logitech and i-Fusion. The Hi-Fi ranks second only to Bose in revenue share, with 14.5%. “Together, Bose and Apple are pulling in half the money consumers are spending on iPod speakers,” reports Business 2.0’s Jon Fortt. “Not bad. Apple took a gamble that it could differentiate itself and make money by selling the priciest set of iPod speakers out there. So far, it’s working. Of course, it might work even better at $299, but I wouldn’t hold my breath for Apple to lower the price on this one.”
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