iPod Hi-Fi ranks fourth in market share, second in revenue | iLounge News

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iPod Hi-Fi ranks fourth in market share, second in revenue

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By LC Angell

Contributing Editor
Published: Tuesday, September 19, 2006
News Categories: iPod Accessories

According to data from the NPD Group, Apple’s iPod Hi-Fi speaker system accounts for 7.8% of all iPod audio systems sold, putting it behind products from Bose, Logitech and i-Fusion. The Hi-Fi ranks second only to Bose in revenue share, with 14.5%. “Together, Bose and Apple are pulling in half the money consumers are spending on iPod speakers,” reports Business 2.0’s Jon Fortt. “Not bad. Apple took a gamble that it could differentiate itself and make money by selling the priciest set of iPod speakers out there. So far, it’s working. Of course, it might work even better at $299, but I wouldn’t hold my breath for Apple to lower the price on this one.”

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Comments

1

“might work even better at $299”

that would be nicer

sort of

Posted by i married an ipod on September 19, 2006 at 1:34 PM (PDT)

2

I finally got to see the Hi-Fi in the flesh at Best Buy, a lot smaller than I imagined it would be. Definitely smaller than the price would suggest.

Posted by fondy44 on September 20, 2006 at 5:00 AM (PDT)

3

Wonder what percentage of Hi-Fi sales are made simply because of brand loyalty over any other reason.  Given what’s been posted here in the past, it’s key selling point certainly isn’t its appearance, while at the same time its SQ doesn’t really flatter an iPod in the same way a system like the iFi does.

Posted by flatline response on September 22, 2006 at 6:49 AM (PDT)

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