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iPod international sales, by the numbers
During today’s second-quarter 2007 financial results conference call, Apple COO Tim Cook provided updates on the iPod’s international performance, noting that the platform continued to dominate numerous overseas markets, beyond the United States’ over 70% market share.
“We’re doing very well outside the U.S. We’re now over 60% in Australia and Canada,” said Cook, citing over 50% share in Japan and now Hong Kong, “in the 40-50 range in the UK, Switzerland, Singapore, and Denmark. We hit a high in Germany of 28% in the most recent numbers. And so, pretty much everywhere you look on a year-over-year basis you would see really good progress.”
In response to an inquiry on Apple’s lagging overall performance in Japan, Cook noted that “it’s a very challenging market for us. In terms of iPod and the MP3 market, we’ve maintained an over 50% share for some time,” but said that “the MP3 market itself isn’t growing.” According to Cook, Japan “is literally the only market in the world that we’re not doing well in, and it is very frustrating.”
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Even more impressive is the company’s profit performance. An 88% increase in profit was quite unexpected, due in significant part to cheaper component prices for the iPod and MacBooks. Some might conclude that iPods are now officially overpriced as a result (well, unless of course you’re a shareholder).
AAPL’s traded at nearly $102/share in afterhours trading. Impressive jump up, considering the price closed at just over $95 for the day. That Apple bandwagon doesn’t stop with mere iPods…
Posted by flatline response on April 25, 2007 at 3:44 PM (PDT)
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” According to Cook, Japan “is literally the only market in the world that we’re not doing well in, and it is very frustrating.”
So, what about 10 something percentage of market in S. Korea that they were eager to bring up. They must’ve given up then since they’re not even mentioning it.
Posted by analogbox on April 25, 2007 at 7:19 PM (PDT)
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yes i am deployed in iraq and want to know how i can order an ipod video 30GB from here and have it sent here to an apo adress please
Posted by jeremy mitchell on August 26, 2007 at 4:12 AM (PDT)