iPod & iTunes Tops Prophet’s List of 2003 Branding Hits | iLounge News

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iPod & iTunes Tops Prophet’s List of 2003 Branding Hits

“The insightful brand strategy behind the iPod, iTunes and the latest part of this digital music package, the iTunes Music Store, wins Apple kudos for one of the clear brand hits of 2003, according to Prophet, a leading management consulting firm specializing in the integration of brand, business and marketing strategy.

‘We’ve identified a short list of three of this year’s brand hits and two of its misses,’ said Prophet Chief Executive Michael Dunn.‘Combined, they provide a very succinct lesson in the importance of understanding brand’s value to customers, how well the organization delivers on what the brand stands for, and how to make it stretch (or not) into new space to help the business grow.’”

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Comments

1

iTunes Blows.

Winamp, EAC and TagNRename do a hundred time better job at ripping, organizing and playing music.

Ephpod for uploading music as well, nothing get’s better.

Posted by FOOFOO on December 1, 2003 at 2:43 PM (PDT)

2

all too true, but then again, they arent all the same application, which is the purpose of itunes. i use itunes mainly; bit of uploading, small amount of tag writing, but most tag writing does get done on tag’n'rename. and i just prefer the way itunes navigates ur mp3’s. as a windows user, iv never had that kindof layout that mimicks the ipod (or vice versa)

Posted by silver_haze20 on December 1, 2003 at 3:05 PM (PDT)

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